Digital twins – virtual models of a specific piece of physical equipment – are still a relatively new concept to the drilling industry. However, without necessarily knowing, most of us have encountered digital twin technology before. For example, Amazon essentially builds digital twins of each individual shopper, based on past purchases and Amazon searches, which allows the website to recommend specific products, Binu Mathew, Head of Development and Product Management, Digital Solutions for Baker Hughes said. In this video from the 2018 OTC in Houston on 2 May, Mr Mathew explains how digital twins work and how they relate to technologies like artificial intelligence and machine learning to predict equipment failures before they occur. Further, he outlines how digital twins are improving uptime on drilling rigs today.