IADC debuted a new logo and brand yesterday at the 2014 IADC/SPE Drilling Conference in Fort Worth, Texas. The new look aims to visually reflect IADC’s increased efforts to catalyze improved performance for the global drilling industry.
“Over the course of IADC’s 75-year history, the organization has served as the space for members of the drilling industry to connect, collaborate and create. In that time, the industry has evolved, and the speed at which that change is happening is increasing,” said Stephen Colville, IADC President and CEO. “IADC recognized that to keep pace, our focus must be on developing the solutions to address members’ critical needs. When we looked at the tremendous amount of work our members are currently doing, it became clear that IADC’s visual identity needed an update. The changes to the logo and communications send a strong and obvious visual cue that IADC itself is different.”
The new logo is strong, yet simple and modern. It features a stylized drill bit with interconnecting segments to reflect collaboration among all elements of the drilling industry.
“It’s an exciting time to be a part of IADC. I am confident that the changes happening at IADC will have a positive impact on the industry and our members long into the future,” Mr Colville said.
Please visit IADC at Booth 750 to see further evidence of the new look. IADC’s redesigned website also reflects these changes.
IADC President and CEO Stephen Colville discusses changes to IADC’s logo and branding.