IADC launches new look with logo, branding changes

Posted on 05 March 2014

IADC’s new logo, unveiled this week at the Drilling Conference, reflects collaboration among all elements of the drilling industry.

IADC’s new logo, unveiled this week at the Drilling Conference, reflects collaboration among all elements of the drilling industry.

IADC debuted a new logo and brand yesterday at the 2014 IADC/SPE Drilling Conference in Fort Worth, Texas. The new look aims to visually reflect IADC’s increased efforts to catalyze improved performance for the global drilling industry.

“Over the course of IADC’s 75-year history, the organization has served as the space for members of the drilling industry to connect, collaborate and create. In that time, the industry has evolved, and the speed at which that change is happening is increasing,” said Stephen Colville, IADC President and CEO. “IADC recognized that to keep pace, our focus must be on developing the solutions to address members’ critical needs. When we looked at the tremendous amount of work our members are currently doing, it became clear that IADC’s visual identity needed an update. The changes to the logo and communications send a strong and obvious visual cue that IADC itself is different.”

The new logo is strong, yet simple and modern. It features a stylized drill bit with interconnecting segments to reflect collaboration among all elements of the drilling industry.

“It’s an exciting time to be a part of IADC. I am confident that the changes happening at IADC will have a positive impact on the industry and our members long into the future,” Mr Colville said.

Please visit IADC at Booth 750 to see further evidence of the new look. IADC’s redesigned website also reflects these changes.

 

YouTube Preview Image

IADC President and CEO Stephen Colville discusses changes to IADC’s logo and branding.

Leave a Reply

*

FEATURED MICROSITES


Recent Drilling News

  • 22 April 2015

    Transocean appoints Jeremy D. Thigpen as President & CEO

    Transocean has announced that Jeremy D. Thigpen has been named President and Chief Executive Officer effective 22 April 2015. Mr Thigpen succeeds Ian C. Strachan, Interim...

  • 22 April 2015

    Noted broadcast journalist Eithne Treanor to MC IADC World Drilling 2015, Rome, 17-18 June

    IADC is pleased to announce that noted industry broadcast journalist and professional moderator Eithne Treanor will serve as master of ceremonies...

  • 22 April 2015

    UBO & MPD Committee drives safe practices, while survey indicates industry moving toward acceptance

    The IADC Underbalanced Operations & Managed Pressure Drilling Committee continues to drive safe practices...

  • 22 April 2015

    Video: Schlumberger’s At Balance brand aims to make MPD more accessible

    Schlumberger recently brought back the At Balance brand as a family of product and services offering at the 2015 IADC/SPE Managed Pressure Drilling and Underbalanced...

  • 21 April 2015

    Petrobras’ first MPD operation aboard a DP rig succeeds

    Petrobras’ first use of MPD aboard a dynamically positioned rig proved successful and kept NPT to less then 3%, according to a paper presented at the 2015 IADC/SPE...

  • Read more news