Home / 2018 DC Editorial Calendar & Media Kit

2018 DC Editorial Calendar & Media Kit

 

 

QUICK LINKS

DRILLING CONTRACTOR MAGAZINE

IADC MEMBERSHIP DIRECTORY

WEBSITES

E-NEWSLETTERS

IADC BOOKSTORE

CONTACT IADC

DC 2018 Media Kit

Click Here to download the entire 2018 DC Media Kit in PDF format

QUICK STATS

DC SUBSCRIBERS

31000+

DC WEBSITE USERS/MONTH

19000

IADC.ORG USERS/MONTH

25800+

DC FACEBOOK LIKES

29500+

IADC LINKEDIN MEMBERS

33000+

DC YOUTUBE VIDEO VIEWS

1.7M+

 

Highlights

DRILLING CONTRACTOR MAGAZINE

DC continues to set new standards for excellence in E&P B2B publishing to fulfill our mission as definitive media in the drilling space. In the pages that follow, you will learn how DC has built upon its proud 73-year history to break ground in exciting ways.

MISSION: DC is the definitive source for the global drilling and completion industry, both land and offshore, and the only viable magazine exclusively covering this space. DC’s enhanced editorial employs QR codes to help readers find related multimedia and other resources. The official magazine of the International Association of Drilling Contractors, DC has been published since 1944 and is the longest continuously published magazine focusing on drilling and completion (D&C).

EDITORIAL: DC’s editorial is 100 percent drilling and completion focused – technology, markets, HSEQ, trends and other critical issues impacting D&C. DC is the only E&P magazine to write about HSE, training and competency in every issue. DC is also the only magazine covering completions in every issue. And of course, every issue features drilling technology and trends.

READERSHIP: DC’s 31,000-plus readers are professionals in the oil-and-gas and geothermal drilling and completion industry and include senior management at exploration & production and drilling contractor companies. DC also offers the largest circulation available among drilling contractors (more than 12,000). Further details on DC’s circulation are available on the circulation page.

Mission driven as the definitive B2B source for drilling and completions globally, land and offshore. Print editorial enhanced with online original multimedia.

IN EVERY ISSUE: In addition to scheduled features (see Editorial Calendar), DC publishes several high-interest departments:

  • DRILLING AHEAD: Opinion column giving insights into the D&C industry.
  • D&C NEWS: Presents the latest news in the drilling and completion industry – drilling contracts, field development, hydrocarbon discoveries and more.
  • D&C TECH DIGEST: Concise summaries of timely drilling and completion technical achievements and milestones.
  • HSE&T CORNER: Trends and practical advice in training, competency, health, safety, the environment for the wells industry.
  • PERSPECTIVES: Profiles of men and women who stand tall in the D&C business.
  • IADC CONNECTION: Focus on IADC news, initiatives and opinions.
“DC is the best magazine in our field… DC articles are well researched, quite accurate, relevant and current, and with its regular interviews with leaders in our business, carries enough authority to make the reader want to sit up straight and take note!”WELLS MANAGER, MAJOR OPERATOR, MIDDLE EAST

DRILLINGCONTRACTOR.ORG

The perfect complement to print DC, featuring great original content and the most original multimedia in E&P B2B.

MISSION: DC’s website, dedicated to all things drilling and completions, offers features, news articles and exclusive videos to help readers keep up with the newest trends in the industry. DC will continue to offer enhanced editorial to complement the print magazine, including animations, videos, additional graphics and content.

READERSHIP: More than 19,000 unique visitors per month and climbing! Total ad clicks average more than 5,750 per month with the overall clickthrough-rate over 4% for 2016.

SURFING DRILLINGCONTRACTOR.ORG:

  • MICROSITES: DrillingContractor.org offers highly specialized microsites to help you carefully hone your marketing message. Each microsite focuses on a key niche within the well-construction discipline, from HSE to global markets. Each of our standing microsites focuses on a specific area of interest within the well-construction sector. Content includes our great topical articles from DC, as well as original editorial and multimedia.
  • MULTIMEDIA: DC’s website is the industry leader in original digital content, including video interviews with key industry executives and on-site reporting.
  • VIRTUAL PANEL DISCUSSIONS: DrillingContractor.org and IADC.org now offer high-interest sessions of approximately an hour featuring expert panelists on the pressing issues confronting the well-construction industry. DC’s prerecorded virtual panel discussions blend video of speakers with slides to produce an intimate, engaging event.
  • DIGITAL READER: DC’s digital edition is a key part of our mission to deliver the best content in the E&P B2B business. The DC digital edition faithfully reproduces all print articles, and industry quickly embraced it. It is one of the top pages on DrillingContractor.org.

ENEWS FROM DRILLINGCONTRACTOR.ORG

Original reporting with emphasis on multimedia 12times per year, linking to www.DrillingContractor.org.

MISSION: Driven by original reporting from key industry events and on the latest industry news and technology updates. Innovative use of video and multimedia distinguish eNews from the herd.

READERSHIP: 20,000 subscribers and growing, up from 8,000 in mid-2012. With annual impressions upwards of 156,000 as of September 2017, eNews boasts a strong 0.16% click-through rate.

DRILL BITS ELECTRONIC NEWSLETTER

Succinct monthly e-letter focused on IADC initiatives, news and governmental actions affecting drilling.

MISSION: IADC champions better legislation and regulation for well delivery, and the monthly e-letter Drill Bits addresses this complex regulatory world. DB’s mission is reporting the myriad activities of IADC, along with updates on legislation, regulation and standards affecting your business.

READERSHIP: Drill Bits reaches some 20,000 subscribers monthly with its unique menu of short, punchy regulatory updates.

IADC.ORG

Official site of IADC, and one of the early web pioneers for the E&P industry. Major focus on catalyzing improved performance in wells delivery.

MISSION: Provide the best information and resources to catalyze improved performance in drilling by enhancing operational integrity and championing better regulation and legislations. Internet marketers can efficiently target the global drilling industry through select pages on this key website – IADC.org, official site of the International Association of Drilling Contractors.

READERSHIP: IADC.org was one of the first websites in the E&P industry, founded in 1995, and enjoys traffic of more than 25,800 visitors per month, with more than 98,000 page views and a high click-through-rate (0.82% CTR).

IADC BOOKSTORE PRODUCTS

MISSION: Enhancing operational integrity is a key objective of IADC. Drilling personnel depend on IADC’s unique checklists, safety meeting forms and the IADC Drilling Manual, the definitive drilling operations guide, to assist them through critical operations.

Bring your message right to the rig floor through IADC’s unique offerings.

READERSHIP: IADC pads and manuals are an integral part of drilling operations on hundreds of rigs and are available for advertising and sponsorship. Products include:

  • IADC DRILLING MANUAL: A sweeping rewrite of this definitive operational guide is well under way. Sponsorships are available for each of the approximately two dozen chapters to be included.
  • IADC DAILY DRILLING REPORT: One of IADC’s biggest sellers, the IADC DDR is the leading rig-site data-collection tool.
  • IADC DRILLING RIG SAFETY INSPECTION CHECKLIST: A comprehensive guide to key hazards, the rig checklist was recently updated and redesigned.
  • IADC SAFETY MEETING TOPIC AND RECORD BOOK: Every rig shift (“tour”) kicks off with a safety meeting, which explains the popularity of this venerable resource.
  • IADC WEEKLY SAFETY MEETING REPORT: Crews choose their own topics using this convenient form.
  • IADC DAILY ENGINE REPORT: This newly revised form is essential to rig personnel to record critical engine pressures and temperatures.
  • IADC MUD PUMP INSPECTION CHECKLIST: Maintaining high fluid throughput is essential in many of today’s difficult wells. This new form is one that goes to the heart of today’s drilling challenges.
  • IADC NEAR-MISS REPORT: Reducing near-misses is the next big push in wells safety. This new form, supported by several major international operators, is a huge step forward in wells HSE.

IADC MEMBERSHIP DIRECTORY

The definitive guide to the players in the global drilling industry.

MISSION:The IADC Membership Directory details IADC members worldwide, rig statistics and locations, IADC officers and staff, highlights of new programs and more. The IADC Membership Directory is the definitive guide to the global drilling industry and your opportunity to connect with the global wellsite industry – rig owners both land and offshore and the oil companies they serve.

READERSHIP: The IADC Membership Directory is your opportunity to connect with the global wells industry. With more than 5,000 recipients, the IADC Membership Directory has matured into an indispensable global reference of key operators, contractors, drilling rigs, suppliers and services for the full year of its useful life.

Editorial Calendar

JANUARY/FEBRUARY Ad Closing: 4 January, Materials Due: 11 January
COVERAGE
  • Critical Issues in Drilling & Completion
  • Health, Safety, Environment & Training
  • 2018 IADC Chairman Profile
  • 2018 IADC/SPE Drilling Conference Special
  • Completions: Completion Optimization in Shales
SCHEDULED BONUS DISTRIBUTION
  • IADC Health, Safety, Environment and Training Conference & Exhibition, 6-7 February, Houston, Texas
  • IADC Drilling Africa 2018, 20-21 February, Lisbon, Portugal
  • IADC/SPE Drilling Conference, 6-8 March, Fort Worth, Texas
  • OTC Asia, 20-23 March, Kuala Lumpur, Malaysia
MARCH/APRIL Ad Closing: 15 February, Materials Due: 22 February
COVERAGE
  • Innovating While Drilling (IWD)*, including Managed Pressure Drilling, Directional Drilling and Drill Bits
  • Regional Focus: Asia Pacific
  • Completions: Well Intervention
SCHEDULED BONUS DISTRIBUTION
  • Coiled Tubing & Well Intervention Conference & Exhibition, 27-28 March, The Woodlands, Texas
  • AADE 2018 FLUIDS Technical Conference, 10-11 April, Houston, Texas
  • IADC/SPE Managed Pressure Drilling & Underbalanced Operations Conference & Exhibition, 17-18 April, New Orleans, Louisiana
MAY/JUNE Ad Closing: 29 March, Materials Due: 6 April
COVERAGE
  • Offshore Market & Technologies
  • Onshore Drilling, including a Shale Report
  • Completions: Hydraulic Fracturing
SCHEDULED BONUS DISTRIBUTION
  • Offshore Technology Conference, 30 April-3 May, Houston, Texas
  • IADC Drilling Onshore Conference & Exhibition,17 May, Houston, Texas
  • IADC World Drilling 2018 Conference & Exhibition, 19-20 June, Copenhagen, Denmark
JULY/AUGUST Ad Closing: 1 June, Materials Due: 8 June
COVERAGE
  • The Digital Oilfield, including cybersecurity
  • Regional Focus: North Sea
  • Completions: Standardization in Completions
SCHEDULED BONUS DISTRIBUTION
  • Offshore Northern Seas, 27-30 August, Stavanger, Norway
  • IADC/SPE Asia Pacific Drilling Technology Conference & Exhibition, 27-29 August, Bangkok, Thailand
SPECIAL READERSHIP SURVEY! How many readers read and remembered your ad? Find out with our bonus reader survey. Select ads only. Contact sales rep for details.
SEPTEMBER/OCTOBER Ad Closing: 2 August, Materials Due: 9 August
COVERAGE
  • Drilling Rigs, Equipment and Automation
  • Health, Safety, Environment and Training
  • Regional Focus: Mexico
  • Completions:Zonal Isolation and Well Integrity
SCHEDULED BONUS DISTRIBUTION
  • IADC Advanced Rig Technology Conference & Exhibition, 11-12 September, Austin, Texas
  • SPE Annual Technical Conference & Exhibition, 24-26 September, Dallas, Texas
  • IADC Drilling HSE&T Europe Conference & Exhibition, 25-26 September, Amsterdam, The Netherlands
  • IADC Contracts & Risk Management Conference, 9-10 October, Houston, Texas
  • IADC Critical Issues Latin America Conference & Exhibition, 16-17 October, Mexico City, Mexico
  • IADC Well Control Europe Conference & Exhibition, 23-24 October, Milan, Italy
NOVEMBER/DECEMBER Ad Closing: 4 October, Materials Due: 11 October
COVERAGE
  • 2019 Global Drilling Outlook
  • IADC Annual General Meeting Special
  • Completions: Subsea completions
SCHEDULED BONUS DISTRIBUTION
  • IADC Annual General Meeting, 7-9 November, New Orleans, Louisiana
  • ADIPEC, 12-15 November, Abu Dhabi, UAE
  • IADC Drilling Middle East 2018, 11-12 December, Dubai, UAE
* “Innovating While Drilling (IWD)” is a trademark of the International Association of Drilling Contractors and Drilling Contractor.

Circulation

High-Value Readers

  • Drilling & Completion Engineers: 28.4%
  • Management/Company Officers/Owners: 38.1%
  • Drilling/Completion Operations: 24.9%

Reaching Key Players

  • Drilling & Completion Professionals employed by Oil-Producing Firms: 39.4%
  • Drilling Contractors: 37.4%

Bonus Distribution

  • DC is distributed at over 21 high-interest conferences worldwide.

Print Rates

ADVERTISING RATES (4-COLOR)

1x 3x 6x 9x 12x
2-Page Spread 17,180 16,650 16,140 15,780 15,480
Full Page 9,045 8,765 8,495 8,305 8,150
2/3 Page 7,420 7,190 6,965 6,810 6,680
1/2 Island 6,700 6,490 6,340 6,145 6,030
1/2 Page 6,060 5,875 5,690 5,565 5,460
1/3 Page 4,620 4,560 4,505 4,365 4,315
1/4 Page 3,980 3,860 3,740 3,660 3,620

SPECIAL POSITION ADVERTISING RATES (4-COLOR)

1x 3x 6x 9x 12x
Back Cover 10,730 10,325 10,015 9,815 9,680
Inside Cover Front 10,100 9,715 9,425 9,240 9,110
Inside Back Cover 9,470 9,110 8,840 8,665 8,545
Opposite Table of Contents 9,855 9,480 9,195 9,010 8,885
Spread Between
Table of Contents
18,705 17,995 17,455 17,105 16,865
Opposite Drilling Ahead,
Tech Digest, D&C News
9,470 9,110 8,840 8,665 8,545

INSERTS/SPECIALTIES: Bound-in, tabbed, CDs – contact publisher. Details available upon request.

ALL PRICES IN US DOLLARS: Frequency rates are based on the number of insertions used within a 12-month period (whether ROB, special position, covers, etc). Each page or fraction qualifies as one insertion. Spreads count as 2 insertions.

RATE PROTECTIVE CLAUSE: When new rates are announced, contract advertisers will be protected at their contract rates for the duration of their contract. Contracts made prior to the effective date of the new rates will also be protected at the then-existing rates.

AGENCY COMMISSION: 15% commission to recognized agencies on gross billing for space, color, cover or special position, and insert charges. No commission on miscellaneous charges or for classifieds.

CASH DISCOUNT: 2% net after agency commission, if paid within 15 days from date of invoice.

PUBLISHER’S PROTECTIVE CLAUSES:

  1. Advertisers and advertising agencies assume liability for all content and illustrations printed and assume responsibility for any claims arising therefrom against the publisher.
  2. Publisher reserves the right to reject any advertising which he feels is not in keeping with the publication’s standards and to prominently place the word “advertisement” with copy that closely resembles editorial material.
  3. Publisher will repeat latest advertisement for scheduled space when no new acceptable copy is furnished.
  4. Cancellations accepted only before closing date for reservations.
  5. Publisher reserves the right to require payment in advance.

Print Specs

Advertisement Dimensions

*Do not reserve additional space for gutter
PUBLICATION SPECS
Trim Size 8-1/8″ x 10-7/8″ (206 x 276 mm)
Binding Perfect Bound
Printing Web Offset, 4-color sequence
(cyan, magenta, yellow, black)

PREFERRED MATERIALS: Digital artwork can be supplied in most platforms, preferably high-resolution PDF, Adobe InDesign CC (INDD), Adobe Illustrator CC (AI/EPS), or Photoshop CC (EPS/TIF). Please ensure colors are CMYK (PMS spot colors should be converted to process). All fonts should either be included or converted to outlines.

  • ADOBE INDESIGN CC – preflight to ensure colors are CMYK (PMS spot colors should be converted to process) and use package function to copy all fonts and images.
  • ADOBE ILLUSTRATOR CC – save graphics in EPS format with fonts outlined. Set document color mode to CMYK (PMS spot colors should be converted to process).
  • ADOBE PHOTOSHOP CC – save as EPS or TIF files in CMYK format with a preview of 8 bits/pixel and binary encoding. Minimum resolution must be 254 pixels/inch (100 pixels/cm).

FTP REQUIREMENTS: You may supply your advertisement to the Drilling Contractor FTP site. Connection details are:

HOST (FTP ADDRESS): ftp.iadc.org
USER ID: IADCFTP
PASSWORD: 14tpn0w (one-four-t-p-n-zero-w)

Please Note: Select “Allow Passive Transfers” in your FTP browser or application such as Fetch/Filezilla (usually found under the “Advanced” tab). Once the file transfer has completed, please send an e-mail to drilling.contractor@iadc.org with the file name.

SHIPPING/EMAIL INFO: You can email materials (less than 15mb) to drilling.contractor@iadc.org, or ship to:

Drilling Contractor
10370 Richmond Ave., Ste. 760
Houston, TX 77042 USA
+1 713 292 1945

IADC Membership Directory

JOIN THE LEADERS OF THE GLOBAL DRILLING INDUSTRY.


ADVERTISE IN THE 2018 IADC MEMBERSHIP DIRECTORY!

Due Dates

Ad Closing: 13 March
Materials Due: 20 March

MISSION: The 2018 IADC Membership Directory is the definitive guide to the global drilling industry and your opportunity to connect with the global wellsite industry – rig owners both land and offshore and the oil companies they serve.

READERSHIP: IADC, the International Association of Drilling Contractors, is the only industry trade association with international scope among drilling contractors, oil companies and service firms alike. Accordingly, the 2018 IADC Membership Directory has matured into an indispensable global reference of key operators, contractors, drilling rigs, suppliers and services for the full year of its useful life.

The IADC Membership Directory puts your marketing message in the hands of 5,000 drilling and producing executives. If you do business with the worldwide rig fleet, the 2018 IADC Membership Directory is an outstanding advertising value. It is also an excellent way to highlight your company’s support for IADC’s initiatives in government affairs, HSE, well control, technology and more.

The IADC Membership Directory will be published in April and enjoy bonus distribution at the 2018 Offshore Technology Conference, 30 April – 3 May in Houston.

Tabbed Section dividers boost ad visibility economically.

  • Increase the visibility of your firm’s advertisement this year in the 2018 Directory by reserving a tabbed section divider. Each of the Directory’s major sections will be introduced by a tabbed, heavy-stock divider. Hurry! Spots are limited!
  • Right of first refusal applies to divider-page advertisers in the 2017 IADC Directory.
MECHANICAL REQUIREMENTS: Ad sizes and other mechanical requirements are identical to those of Drilling Contractor.
ADVERTISING RATES 4/Color B&W
2-Page Spread 12,300 N/A
Back Cover 8,100 N/A
Inside Front Cover 7,960 N/A
Tabbed Divider Page 7,830 N/A
Full Page 7,000 6,300
1/2 Page Island 4,600 4,000
1/2 Page Vertical or Horizontal 4,400 3,750
1/4 Page 2,600 1,950

DrillingContractor.org

DRILLINGCONTRACTOR.ORG is a source of breaking news for the drilling industry, as well as a unique companion to the print edition of Drilling Contractor. DrillingContractor.org reports via text and video alike on the latest news affecting and shaping the global drilling and completions industry.

DrillingContractor.org is set apart by its unique enhanced online editorial complementing DC’s respected print version. Examples of web exclusives include animations and videos related to articles published in DC, as well as additional graphics, editorial and case histories. Each article featuring enhanced editorial includes a footnote directing readers to check out the additional material on DrillingContractor.org. DrillingContractor.org also maintains thorough archives of past issues.

Yearly Stats (2016)

  • Sessions: 314,273
  • Users: 225,226
  • Pageviews: 485,015
  • Impressions: 1,695,317
  • Clicks: 69,292
  • Clickthrough Rate: 4.09%

Monthly Stats (August 2017)

  • Sessions: 22,558
  • Users: 18,636
  • Pageviews: 32,000
  • Impressions: 176,646
  • Clicks: 2,826
  • Clickthrough Rate: 1.60%

SOCIAL MEDIA: Different companies use social media in different ways, but our primary goal is simple: drive users back to our site. Our secondary goal is to take advantage of the engaging nature of social media outlets to extend our web presence.

Each piece of great content we produce has the potential to go viral in any number of our social media platforms, which will lead to more impressions for DrillingContractor.org and will also increase ad clicks.

Facebook 29,500+ Likes
YouTube 1,500+ Subscribers / 1,700,000+ Video Views
LinkedIn 33,000+ Members
Twitter 3,875+ Followers

 

AVAILABLE SIZES, PAGES & PRICING (Monthly Charges, USD) Homepage Inside Pages
Leaderboard (728×90) 1,390 1,270
Masthead (468×60) 1,335 1,155
Poster (300×250) 1,335 1,155
Skyscraper (120×600) 1,335 1,155
Banner (468×60) 1,155 1,000
Button (120×240) 850 725

 

PREFERRED MATERIALS: Artwork can be supplied as JPG, PNG, or Animated GIF. For Double-click and other third-party ad support, please contact the publisher for more information.

Please note: Ads rendered in Shockwave Flash format will not be visible on iOS platforms and are more commonly being blocked (by default) by numerous web browsers. In light of these developments, we no longer accept files in SWF format.

Focused Microsites

NEW! FOCUS ON YOUR NICHE, BUT BENEFIT FROM THE ENTIRE WEBSITE

DrillingContractor.org offers highly specialized microsites to help you carefully hone your marketing message.

Each of our standing microsites focuses on a specific area of interest within the well-construction sector, from HSE to global markets.

What do you get?

• No rotating ads on landing pages!
Your ad will show on all articles linked to any microsite!

DC microsite advertisers dominate their respective microsite landing pages as the sole advertiser – no rotating ads on landing pages!

As an added bonus, microsite adverts will also appear as a leaderboard ON EVERY ARTICLE LINKED TO ANY MICROSITE on DrillingContractor.org. (Article adverts will rotate with two to seven other adverts.)

That’s right! If you advertise on any microsite, your ad will show on ALL ARTICLES LINKED TO ANY MICROSITE!

Example: Advertise on the Onshore Advances microsite. Your ad appears on all landing pages for Onshore Advances. Your ad will also appear on ALL ARTICLES linked to any of the eight microsites.

With approximately 2,750 microsite-linked articles on DrillingContractor.org, that’s a lot of exposure! Monthly impressions average 15,488

Stats

2750: Number of microsite-linked articles
15,488: Average monthly impressions

Content includes our great topical articles from DC, as well as original editorial and multimedia.

  • DRILLING RIGS & AUTOMATION: covering cutting-edge advances in automation, rig equipment and design, control systems, maintenance, cybersecurity and condition monitoring, and other topics.
  • INNOVATING WHILE DRILLING (IWD)*: addressing key downhole advances, including underbalanced and managed pressure drilling; rotary steerable systems; MWD, LWD, SWD; directional drilling; geosteering; bits; drilling and completion fluids; slim-hole well designs, coiled tubing and much more.
  • ONSHORE ADVANCES: a close look at the hard-charging land market, both in North America and around the world, with extra focus on shale-driven activity and technologies;
  • COMPLETING THE WELL: examining fracturing, stimulation, completion and cementing;
  • IADC, REGULATION, AND LEGISLATION: a review of IADC initiatives and regulatory challenges;
  • DRILLING IT SAFELY: which puts the focus on HSE and well control, central to industry maintaining its license to operate;
  • GLOBAL AND REGIONAL MARKETS: examining trends in the market place, economics of hydrocarbons, and drivers for well construction; and,
  • THE OFFSHORE FRONTIER: looking at exciting developments in marine drilling and completions.

DC will also periodically develop ad hoc microsites, for example, for IADC conferences and other events, such as OTC.

MICROSITE RATE (Monthly Charges, USD)
Leaderboard (728×90) 3,000
*Article adverts will rotate with two to seven other adverts

Virtual Panel Discussions (VPDs)

GET UP CLOSE AND PERSONAL WITH PROSPECTIVE CLIENTS

All Time Stats

VPD-RELATED PAGEVIEWS: 32,451
AVG VPD VIEWS: 250

DC virtual panel discussions are one of the greatest values available to drilling and completion marketers. These high-interest webcasts feature expert panelists on the critical issues confronting the well-construction industry. Each of the pre-recorded VPDs will span 30 minutes to an hour. Virtual panel discussions will be posted on DrillingContractor.org for a full year following initial airing.

DC VPDs differ from typical webinars because they blend video, shot in DC’s in-house studio, with PowerPoint and additional videos or animations.

Each VPD is promoted multiple times through combinations of DC, eNews dedicated promotions, reaching more than 20,000 drilling and completion professionals. In addition, pre- and post-VPD reminders are sent to all registrants the day before and after the webcast, respectively. All promotions for the VPD, whether print or electronic, will prominently feature the sponsor logo. In addition, the sponsor will be thanked at the start and finish of the VPD and the sponsor logo displayed on the video. Further, each VPD will be promoted with a special marketing box in scheduled issues of eNews from DrillingContractor.org, as well as dedicated eblasts, as outlined in the table to the right. Sponsors will also receive names and contact information of all VPD registrants.

Proposed topics and timing for 2018 are:
Q2: Managed pressure drilling
Q3: Training / human factors / HSE
Q4: Shale / unconventionals / industry outlook

Our virtual panel discussions provide significant added value, as the table on the right shows. Likewise, all DC virtual panel discussions must be deemed as value adding to readers and viewers. Excessive commerciality tends to discourage viewers and diminishes credibility.

VPD VALUE PROPOSITION
Items included (and associated value) USD
Drilling Contractor Magazine advertising (1 issue, 1/3 page color) 3,900
Drilling Contractor eNews promotion (x1) 2,500
IADC Drill Bits eNews promotion (x1) 2,500
Dedicated email promotion* (x1) 2,450
Archiving of VPD at DrillingContractor.org (for 12 months) 12,000
Analytics post event 1,500
Pre- and post-VPD emails** (x2) 2,000
Database asset delivery 2,000
Project Value 28,850
Added Value Discount -13,850
TOTAL PRICE (NET USD) 15,000
*NOTE: Since DC does not sell lists or offer third-party eblasts, this is the only mechanism for a single company to eblast the DC readership.
**Pre-event reminder sent to registrants one day prior to VPD, and post-event wrap up email to registrants the following day.

Sample VPD

Digital Reader

BREAKING NEW GROUND IN TECHNOLOGY AND INTERNATIONAL GROWTH

DC’s digital reader is a digital mirror of Drilling Contractor, and advertisers in the print edition receive complimentary placement of their print ads in the DC digital reader. Further, the DC digital reader offers marketers the opportunity to add video, animations and other features to one’s advert. (See pricing below.)

The reader’s handy booklet format allows readers to easily flip through pages on their computer desktop, tablet or smart phone. DC’s digital reader can be viewed on an iPad, Android tablet, Windows or Mac OSX computer.

Preview the Digital Reader

Drilling Contractor Magazine Digital Reader - Sep/Oct 2017

SPONSOR THE DC DIGITAL EDITION! (Per issue, USD)
Exclusive Sponsorship of Digital Edition (one per issue)* 5,000
Enhance existing print ad with video or animation 1,000
* Sponsor logo included on blast announcing publication of the digital edition. Sponsor receives 2500 x 60 and 300 x 250 banner on the digital edition masthead and to the left of digital cover, respectively. 2500 x 60 banner placed above Digital Reader will be visible from all pages (not visible if reader zooms to enlarge page).

IADC.org

MAKE YOUR IMPACT ON THE GLOBAL DRILLING INDUSTRY

img-iadc

Internet marketers can now target the global drilling industry through selected pages on its leading website – www.IADC.org, official site of the International Association of Drilling Contractors. IADC.org was one of the first websites in the E&P industry, founded in 1995, and enjoys traffic of more than 25,800 visitors per month (roughly 59% of those being new sessions) with more than 98,000 page views.

Advertise only on a given landing page or opt for “run of category” – all pages directly linked to the landing page. (PDF files linked to the landing page are excluded.)* Choose from six high-interest IADC landing pages:

ABOUT: Links to About the Drilling Industry, Memberweb links, IADC Regions and Chapters, IADC Officers, IADC Staff, IADC Rotary Rig Report, and many more);**

COMMITTEES: Links to committees on HSE, Well Control, Training, Advanced Rig Technology, Managed Pressure Drilling, and many more;

TECHNICAL RESOURCES: Links to IADC newsletter Drill Bits, Drilling Contractor magazine & subscriptions, IADC Membership Directory and IADC Bookstore Catalog;**

ACCREDITATION: Links to IADC’s exclusive industry-developed training curricula, including our powerful new well control training program WellSharp, as well as IADC RigPass (rig safety) and more;

HSE: Links to IADC Safety Alerts, IADC Incident Statistics Program (Introduction), IADC HSE Case Guidelines.

SPECIAL POSITION: Advertising is also available on the Search page, which carries through to the Results page(s). Price is $1500 gross per month, 3-month minimum run. (Advertisement will not carry through to page links found during searches.)

* ADVERTISING IS UNAVAILABLE ON THE IADC.ORG HOME PAGE AND THE IADC EVENTS PAGE, ALONG WITH INDIVIDUAL EVENTS (WWW.IADC.ORG/EVENTS AND LINKED PAGES).
** ADVERTISING WITHIN THESE PUBLICATIONS IS NOT INCLUDED.

Yearly Stats
(2016)

  • Sessions: 444,908
  • Users: 269,524
  • Pageviews: 1,159,043
  • Impressions: 401,426
  • Clicks: 2,458
  • CTR: 0.61%

Monthly Stats
(August 2017)

  • Sessions: 37,960
  • Users: 25,853
  • Pageviews: 98,355
  • Impressions: 35,563
  • Clicks: 290
  • CTR: 0.82%
IADC.ORG AD RATES Gross Per Month, USD
Landing Page Only – Leaderboard (728 x 90) 1,365
Run of Category – Leaderboard (728 x 90) 2,940†
†Run of Category for the HSE Landing Page excludes Rig Pass (Accreditation landing page), and HSE and Training Committee (Committees landing page)

IADC LEXICON

DEFINING THE DRILLING INDUSTRY

Don’t miss out on this brand-new opportunity to build your brand among the next generation of industry leaders and employees! IADC has just opened its Lexicon website, launched in 2014, to advertisers. The IADC Lexicon is a glossary of oilfield drilling terms that have been defined in legislation, regulations, standards and/or guidelines. Over the past year, the website has logged more than 270,000 sessions. Impressively, data analytics show that the largest bloc of Lexicon users belong to the coveted age group of 25-34. The next-largest bloc of users (nearly 25%) are between the ages of 18-24. The IADC Lexicon is a prime opportunity for marketers in the drilling industry — get in early as ad spots are limited!

WHAT CAN ADVERTISERS GET? Advertise across every inside page with a poster ad, or site-wide with a leaderboard (includes the homepage). With either spot, your ad will be featured on every definition page throughout the site (that’s over 10,000 terms!). Your advert will rotate with other leaderboard or poster ads (2-5).

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Yearly Stats (2016)

  • Sessions: 270,114
  • Users: 236,695
  • Pageviews: 436,905
  • New Sessions: 86.87%
  • User Ages 25-34: 34.6%
  • User Ages 18-24: 23.69%

Stats (August 2017)

  • Sessions: 22,339
  • Users: 20,541
  • Pageviews: 30,825
  • Impressions: 32,212
  • Clicks: 116
  • CTR: 0.36%
Per month, USD Sitewide All inside pages
Leaderboard (728 x 90) 1,250 (included with sitewide purchase)
Posterboard (300 x 250) n/a 1,000

eNews From DrillingContractor.org

DRIVEN BY ORIGINAL REPORTING FROM KEY INDUSTRY EVENTS AND ON THE LATEST INDUSTRY NEWS AND TECHNOLOGY UPDATES

eNEWS FROM DRILLINGCONTRACTOR.ORG is DC’s electronic tool to communicate with the drilling & completion industry. DC is published in print format six times per year, and eNews from DrillingContractor.org ensures that our readers receive up-to-date information 13 times per year.

eNEWS presents original news and features, as well as information from key industry players, updates on IADC activities, exclusive reports from IADC conferences, reader surveys and more. Each edition of eNews links back to DrillingContractor.org.

FREQUENCY DISCOUNTS follow the same program as for DrillingContractor.org. Placements in eNews count as DrillingContractor.org placements, and vice versa.

Stats
(January – September 2017)

  • Open Rate: 16.8%
  • Impressions: 156,508
  • Clicks: 252
  • Clickthrough Rate: 0.16%
e-NEWS SPONSORSHIPS Top of Page Middle of Page Bottom of Page
Leaderboard (728 x 90) 2,500 2,300 2,100
Poster (300 x 250) 4,000 3,800 3,200

 

2018 ENEWS SCHEDULE (13 EDITIONS)
JANUARY 31 – Report from IADC Drilling Systems Automation Roadmap Workshop and IADC Drilling HSE&T Asia Pacific Conference
FEBRUARY 14 – Report from IADC Health, Safety, Environment and Training Conference and SPE Hydraulic Fracturing Technology Conference
MARCH 14 – Report from IADC/SPE Drilling Conference
APRIL 25 – Report from Coiled Tubing & Well Intervention Conference and SPE/IADC Managed Pressure and Underbalanced Operations Conference
MAY 9 – Report from OTC
23 – Report from IADC Drilling Onshore Conference
JUNE 27 – Report from IADC World Drilling 2018
JULY 25 – General news & features
SEPTEMBER 19 – Report from IADC/SPE Asia Pacific Drilling Technology Conference and IADC Advanced Rig Technology Conference
OCTOBER 10 – Report from IADC Drilling HSE Europe Conference and SPE Annual Technical Conference & Exhibition
31 – Report from IADC Contracts & Risk Management Conference, IADC Critical Issues Latin America Conference and IADC Well Control Europe Conference
NOVEMBER 14 – Report from IADC Annual General Meeting
DECEMBER 19 – Report from IADC Drilling Middle East Conference

Drill Bits

CHAMPION BETTER LEGISLATION & REGULATION

Drill Bits is IADC’s major vehicle for communicating about pending legislation and regulation impacting the global drilling community. IADC’s electronic newsletter Drill Bits reaches 20,000 readers monthly, keeping them abreast of the latest news that can affect their business.

In addition, Drill Bits highlights IADC initiatives, new IADC members, safety milestones, newly accredited training providers and more.

Ad Positions

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Email Stats
(August 2017 Edition)

  • Sent: 20,403
  • Open Rate: 16.9%

Ad Stats
(May 2017)

  • Impressions: 16,280
  • Clicks: 95
  • Clickthrough Rate: 0.58%
DRILL BITS e-NEWSLETTER ADS Top Middle Bottom
Leaderboard (728 x 90) 1,700 1,400 1,200
Poster (300 x 250) 2,900 2,700 2,400

IADC Drilling Manual

 

THE DEFINITIVE RIG OPERATIONS GUIDE

Reach your target technical drilling engineering and operations audience by sponsoring a chapter of the IADC Drilling Manual, the definitive rig operations guide. Released as electronic books during 2014 and printed in early 2015, the new edition of the IADC Drilling Manual represents the first major upgrade of this respected reference since 1992.

All chapter sponsorships are exclusive! Sponsors can place a full-page, four-color advert on the chapter’s inside front cover. Sponsorships are good for six months in the electronic chapter (eChapter), and for the first 1,000 copies of the print version.

Hurry! Many chapters are already sold out. All prices are net USD.

And the potential distribution reach of these chapters has expanded to include a market of 600,000 professionals. This is through our new venture with Techstreet (part of Thomson Reuters, the world’s leading source of intelligent information for business and professionals), whose customer base exceeds half a million.

IADC DRILLING MANUAL CHAPTER ADS All rates net USD
Full Page (8-3/4″ x 11-1/4″) 5,000

 

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AD SPECS

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FULL PAGE w/ BLEED
4/Color

8-3/4″ x 11-1/4″
(222 x 286 mm)

IADC Rig Reports

 

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REACH THE RIG WITH YOUR MESSAGE!

Have a message you want to bring straight to the rig? Marketing your company’s products and services through IADC checklists and forms provides in-your-face presence at the rig site and before rig-based operational specialists.

High-visibility advertising is available on the front and back covers and inside “flap” of these recently updated checklists and forms. “Flap” visibility is ensured by its purpose to separate pages so that notes will not bleed through to underlying pages. (See illustration below.)

IADC will place your company’s advertisement in each of a 500-unit press run for any of the following indispensable rig forms and checklists (all rates net USD):

IADC DAILY DRILLING REPORT: The IADC Daily Drilling Report is the primary data-collection form for hundreds of rigs around the world. Also called the “tour sheet,” the DDR captures pressure information, depth, payroll information and much more.

Up to two adverts are available on the front flap. (See diagram.)

IADC DAILY DRILLING REPORT (2T6 OR 3T5 DDR) All rates net USD
Dimensions (inches) Front Flap
Full Page (8 x 11-1/8) 4,500
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IADC DRILLING RIG SAFETY INSPECTION CHECKLIST: The definitive checklist for rig safety inspection is indispensable at the rig site as a comprehensive guide to key hazards. The checklist was recently updated and redesigned. Older versions will need replacement, making this checklist a hot seller. Printed on carbonless paper to provide multiple records.

Adverts available on the back cover, and on both the front and reverse flap. The flap stands out, due to its purpose in separating pages to avoid overwriting future pages.

IADC DRILLING RIG SAFETY INSPECTION CHECKLIST All rates net USD
Dimensions (inches) Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 3,500 3,000 2,500
Fractional (8 x 4-7/8) N/A 1,500 N/A

IADC SAFETY MEETING TOPIC AND RECORD BOOK: Safety meetings on the rig are more important than ever, and the IADC Safety Meeting Topic and Record Book are a rig crew’s guide to vital HSE topics.

Significant revisions were incorporated into this popular form to highlight important safety topics in today’s complex drilling industry. Further, the form was reorganized to improve the flow of topics in this popular form. Printed on carbonless paper for multiple copies.

IADC WEEKLY SAFETY MEETING REPORT: Crews can choose their own topics for discussion using this convenient and fast-selling form, printed on carbonless paper for multiple copies.

IADC SAFETY MEETING TOPIC AND RECORD BOOK
IADC WEEKLY SAFETY MEETING REPORT
All rates net USD
Dimensions (inches) Inside Front Cover Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 3,500 3,300 3,000 2,500
Fractional (8 x 4-7/8) N/A N/A 1,500 N/A

IADC DAILY ENGINE REPORT: The newly revised IADC Daily Engine Report is an essential record of drilling engine temperature and pressures. Among the functional improvements is space for measurements of additional mud pumps and multiple record sheets on carbonless paper.

IADC DAILY ENGINE REPORT All rates net USD
Dimensions (inches) Inside Front Cover Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 3,000 2,800 2,300 2,100
Fractional (8 x 4-7/8) N/A N/A 1,300 N/A

IADC MUD PUMP INSPECTION CHECKLIST: Maintaining high fluid throughput is essential in many of today’s difficult wells. This new form is one that goes to the heart of today’s drilling challenges.

IADC NEAR-MISS REPORTS: Reducing near misses is the next big push in wells safety. This new form, supported by several major international operators, is a huge step forward in wells HSE. Two versions! One for Drilling, one for Well Servicing/Workover!

IADC MUD PUMP INSPECTION CHECKLIST
IADC NEAR-MISS REPORTS
All rates net USD
Dimensions (inches) Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 2,000 1,000 1,700
Fractional (8 x 4-7/8) N/A 900 N/A

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IADC Sales Offices

GLOBAL SALES REPRESENTATIVES

For all sales inquiries regarding Drilling Contractor and our other products, please contact the offices below:

North America/Singapore/Middle East/Australia/Malaysia

Bill Krull
Phone: +1-713-535-1521
Cell: +1-713-201-6155
Email: bill.krull@iadc.org

Netherlands

Jeanet Draaijer
Phone: +31 547-275005
Fax: +31 547-271831
Email: jeanet@kenter.nl

UK/Scandinavia/Western Europe
(except Italy and Netherlands)/Austria

Brenda Homewood
Cell: +44 0774 370 4181
Email: bhomewood@atcomedia.com

Italy

Elda Guidi
Phone: +39 010 570-4948
Fax: +39 010 553-0088
Email: elda.guidi@mediapointsrl.it

Eastern Europe/Russia

Maria Budiu
Phone: +39 010 570-4948
Fax: +39 010 553-0088
Email: maria.budiu@mediapointsrl.it

DC/IADC Headquarters

International Association of Drilling Contractors
10370 Richmond Avenue, Suite 760
Houston, TX 77042
Phone: (713) 292-1945 • Fax: (713) 292-1946
Email: drilling.contractor@iadc.org
Web: www.drillingcontractor.org

Mike Killalea
Group Vice President & Publisher

Brian Parks
Creative Director

Anthony Garwick
Director – Web & IT Services

For editorial inquiries, contact:
Linda Hsieh
Managing Editor

Drilling Contractor is the official magazine of the International Association of Drilling Contractors (IADC) and is wholly owned by IADC, which is also the publisher of the annual IADC Membership Directory.