2014 DC Editorial Calendar & Media Kit
Click Here to download the entire 2014 DC Media Kit in PDF format
Click Here to view the 2013 Media Kit.
Highlights (Back to top)
→ Drilling Contractor: Blazing new trails in E&P B2B
Mission driven as the definitive B2B source for drilling and completions globally, land and offshore. Print editorial enhanced with on-line original multimedia.
DC continues to set new standards for excellence in E&P B2B publishing to fulfill our mission as definitive media in the drilling space. In the pages that follow, you will learn how DC has built upon its proud 70-year history to break ground in several exciting ways.
Mission: DC is the definitive source for the global drilling and completion industry, both land and offshore, and the only viable magazine exclusively covering this space. DC‘s enhanced editorial employs QR codes to help readers find related multimedia and other resources. The official magazine of the International Association of Drilling Contractors and the Drilling Engineering Association, DC has been published since 1944 and is the longest continuously published magazine focusing on drilling and completion.
Editorial: DC’s editorial is 100 percent drilling and completion focused – technology, markets, HSEQ, trends and other critical issues impacting D&C. DC is the only E&P magazine to write about HSE, training and competency in every issue. DC is also the only magazine covering completions in every issue. And of course, every issue features drilling technology and trends.
Readership: DC’s 36,000-plus readers are professionals in the oil-and-gas and geothermal drilling and completion industry and include senior management at exploration & production and drilling contractor companies. DC also offers the largest circulation available among drilling contractors (more than 14,000). Further details on DC’s circulation are available on the circulation page.
In every issue: In addition to scheduled features (see Editorial Calendar), DC publishes several high-interest departments:
- Drilling Ahead: Opinion column giving insights into the D&C industry.
- D&C News: Presents the latest news in the drilling and completion industry — drilling contracts, field development, hydrocarbon discoveries and more.
- D&C Tech Digest: Concise summaries of timely drilling and completion technical achievements and milestones.
- HSE&T Corner: Trends and practical advice in training, competency, health, safety, the environment for the wells industry.
- Perspectives: Profiles of men and women who stand tall in the D&C business.
- IADC Connection: Focus on IADC news, initiatives and opinions.
→ Digital Reader
Not all E&P pros are English proficient! This multi-platform edition delivers DC in English and other languages.
Mission: DC’s digital edition is a key part of our mission to deliver the best content in the E&P B2B business. The DC digital edition not only faithfully reproduces all print articles. It also delivers selected articles in languages critical in drilling and completions, including Chinese, Brazilian Portuguese and Arabic. Translations conducted and vetted by native speakers.
Readership: The industry quickly embraced the DC Digital Reader. It is one of the top pages on DrillingContractor.org, receiving more than 2,200 monthly views. Mobile readers spend more than an hour perusing the digital DC.
The perfect complement to print DC, featuring great original content and the most original multimedia in E&P B2B.
DrillingContractor.org: DC’s website, dedicated to all things drilling and completions, offers features, news articles and exclusive videos to help readers keep up with the newest trends in the industry. DC will continue to offer enhanced editorial to complement the print magazine, including animations, videos, additional graphics and content.
DrillingContractor.org Readership: More than 26,000 unique visitors per month and climbing! Clicks have skyrocketed by 349% year to year to more than 10,000. Clickthrough rate has ballooned to 0.69%, more than triple the internet average and an increase of 35% year on year. And impressions have nearly tripled form 2012, up to 1.46 million… yes, million.
• DrillingContractor.org Microsites: DrillingContractor.org offers highly specialized microsites to help you carefully hone your marketing message. Each microsite focuses on a key niche within the well-construction discipline, from HSE to global markets. Each of our eight standing microsites focuses on a specific area of interest within the well-construction sector. Content includes our great topical articles from DC, as well as original editorial and multimedia.
• DrillingContractor.org Multimedia: DC’s website is the industry leader in original digital content, including video interviews with key industry executives and on-site reporting.
• Webinars: DrillingContractor.org and IADC.org now offer high-interest sessions of approximately an hour featuring expert panelists on the pressing issues confronting the well-construction industry. Webinars may be prerecorded or broadcast live, as agreed to by DC and the sponsor.
→ eNews from DrillingContractor.org
Original reporting with heavy emphasis on multimedia 25 times per year, linking to www.DrillingContractor.org.
Mission: Driven by original reporting from key industry events and on the latest industry news and technology updates. Innovative use of video and multimedia distinguish eNews from the herd.
Readership: 23,000 subscribers and growing, up from 8,000 in mid-2012. With annual impressions up by 153% to 286,000, eNews boasts a strong 0.30% click-through rate.
Official site of IADC, and one of the early web pioneers for the E&P industry. Major focus on catalyzing improved performance in wells delivery.
Mission: Provide the best information and resources to catalyze improved performance in drilling, by enhancing operational integrity and championing better regulation and legislations. Internet marketers can efficiently target the global drilling industry through selected pages on this key website – IADC.org, official site of the International Association of Drilling Contractors.
Readership: IADC.org is one of the oldest websites in the E&P industry, founded in 1995, and enjoys traffic of more than 31,000 visitors per month, with more than 95,000 page views (68,000 unique) and a low bounce rate (49%).
→ IADC Membership Directory
The definitive guide to the players in the global drilling industry.
Mission: The IADC Membership Directory details IADC members worldwide, rig statistics and locations, IADC officers and staff, highlights of new programs and more. The IADC Membership Directory is the definitive guide to the global drilling industry and your opportunity to connect with the global wellsite industry – rig owners both land and offshore and the oil companies they serve.
Readership: The IADC Membership Directory is your opportunity to connect with the global wells industry. With more than 5,000 recipients, the IADC Membership Directory has matured into an indispensable global reference of key operators, contractors, drilling rigs, suppliers and services for the full year of its useful life.
→ Drill Bits
Succinct monthly e-letter focused on IADC initiatives, news and governmental actions affecting drilling.
Mission: IADC champions better legislation and regulation for wells delivery, and the monthly e-letter Drill Bits addresses this complex regulatory world. DB’s mission is reporting the myriad activities of IADC, along with updates on legislation, regulation and standards affecting your business.
Readership: Drill Bits reaches some 23,000 subscribers monthly with its unique menu of short, punchy regulatory updates.
→ Rig Reports
Bring your message right to the rig floor through IADC’s unique offerings.
Mission: Enhancing operational integrity is a key objective of IADC. Drilling personnel depend on IADC’s unique checklists, safety meeting forms and the IADC Drilling Manual, the definitive drilling operations guide, to assist them through critical operations.
Readership: IADC pads and manuals are an integral part of the drilling operations on hundreds of rigs and are available for advertising and sponsorship. Products include:
- IADC Drilling Manual: A sweeping rewrite of this definitive operational guide is well under way. Sponsorships are available for each of the approximately 30 chapters to be included. Look for separate announcement!
- IADC Drilling Rig Safety Inspection Checklist: A comprehensive guide to key hazards, the rig checklist was recently updated and redesigned.
- IADC Safety Meeting Topic and Record Book: A comprehensive guide to key hazards, the rig checklist was recently updated and redesigned.
- IADC Drilling Rig Safety Inspection Checklist: Every rig shift (“tour”) kicks off with a safety meeting, which explains the popularity of this venerable resource.
- IADC Weekly Safety Meeting Report: Crews choose their own topics using this convenient form.
- IADC Daily Engine Report: This newly revised form is essential to rig personnel to record critical engine pressures and temperatures.
- IADC Mud Pump Inspection Checklist: Maintaining high fluid throughput is essential in many of today’s difficult wells. This new form is one that goes to the heart of today’s drilling challenges.
- IADC Near Miss Report: Reducing near-misses is the next big push in wells safety. This new form, supported by several major international operators, is a huge step forward in wells HSE.
Editorial Calendar (Back to top)
|Completion Editorial: The only industry magazine to include completion editorial in every issue|
|HSE&T Editorial: Features training, health, safety and environment in each issue|
|Enhanced Editorial: Complements print magazine with web-exclusive content related to articles, such as animations, videos, additional graphics|
|Editorial Emphasis: Every issue covers drilling and completion technology, equipment and operations, as well as industry news; market and financial trends; government and regulatory affairs; IADC news; quality, health, safety and the environment; well control and training; and opinion by the leading drilling and producing executives.|
JANUARY/FEBRUARY - Ad Closing: 3 January, Materials Due: 10 January
|MARCH/APRIL - Ad Closing: 13 February, Materials Due: 20 February
|MAY/JUNE - Ad Closing: 2 April, Materials Due: 9 April
|JULY/AUGUST - Ad Closing: 19 June, Materials Due: 26 June
SPECIAL READERSHIP SURVEY!
How many readers read and remembered your ad? Find out with our bonus reader survey. Select ads only. Contact sales rep for details.
|SEPTEMBER/OCTOBER – Ad Closing: 7 August, Materials Due: 14 August
|NOVEMBER/DECEMBER - Ad Closing: 9 October, Materials Due: 16 October
Editorial Calendar: For the most complete and up-to-date editorial calendar, visit us on the web at www.DrillingContractor.org. * “Innovating While Drilling (IWD)” is a trademark of the International Association of Drilling Contractors and Drilling Contractor.
Circulation (Back to top)
« Over 36,000 readers worldwide. Virtually all of our readers are involved in drilling and completion activities, or upstream management. No circulation is wasted on refining, pipeline, gas processing, reservoir, geology, production.
« High-Value Readers:
- Drilling & Completion Engineers: 30.9%
- Management/Company Officers/Owners: 38.1%
- Drilling/Completion Operations: 22.3%
« Reaching Key Players:
- Drilling & Completion Professionals employed by Oil-Producing Firms: 40.5%
- Drilling Contractors: 38.2%
« Bonus distribution: DC is distributed at over 20 high-interest conferences worldwide.
Print Rates (Back to top)
All prices are in US dollars. Frequency rates are based on the number of insertions used within a 12-month period (whether ROB, special position, covers, etc). Each page or fraction qualifies as one insertion. Spreads count as 2 insertions.
|Special Positions (includes 4C)||1x||3x||6x||9x||12x||18x||21x||24x|
|Inside Cover Front||10,100||9,715||9,425||9,240||9,110||9,010||8,930||8,870|
|Inside Back Cover||9,470||9,110||8,840||8,665||8,545||8,450||8,375||8,315|
|Opposite Table of Contents||9,855||9,480||9,195||9,010||8,885||8,790||8,710||8,650|
Table of Contents
|Opposite Drilling Ahead,
Tech Digest, D&C News
|Color Charges||Page or Fraction||Spread|
|Bleed||NO CHARGE||NO CHARGE|
$300/column inch. Payable in advance for the first insertion and invoiced thereafter. No agency commission.
Bound-in, tabbed, loose, polybag, stickers, CDs – contact publisher. Details available upon request.
All Prices Are In U.S. Dollars:
Frequency rates are based on the number of insertions used within a 12-month period (whether RO B, special position, covers, etc). Each page or fraction qualifies as one insertion. Spreads count as 2 insertions.
Rate Protective Clause:
When new rates are announced, contract advertisers will be protected at their contract rates for the duration of their contract. Contracts made prior to the effective date of the new rates will also be protected at the then-existing rates.
15% commission to recognized agencies on gross billing for space, color, cover or special position, and insert charges. No commission on miscellaneous charges or for classifieds.
2% net after agency commission, if paid within 15 days from date of invoice.
Publisher’s Protective Clauses:
a. Advertisers and advertising agencies assume liability for all content and illustrations printed and assume responsibility for any claims arising therefrom against the publisher.
b. Publisher reserves the right to reject any advertising which he feels is not in keeping with the publication’s standards and to place the word “advertisement” with copy that closely resembles editorial material.
c. Publisher will repeat latest advertisement for scheduled space when no new acceptable copy is furnished.
d. Cancellations accepted only before closing date for reservations.
Print Specs (Back to top)
Preferred Materials: Digital artwork can be supplied in most platforms including high-resolution PDF, Adobe InDesign (INDD), Adobe Illustrator (AI/EPS) and Photoshop (EPS/TIF). Please ensure colors are CMYK (PMS spot colors should be converted to process), and include a color proof. All fonts should either be included or converted to outlines.
Adobe InDesign – preflight to ensure colors are CMYK (PMS spot colors should be converted to process) and use package function to copy all fonts and images.
Adobe Illustrator – save graphics in EPS format with fonts outlined. Set document color mode to CMYK (PMS spot colors should be converted to process).
Adobe Photoshop – save as EPS or TIF files in CMYK format with a preview of 8 bits/pixel and binary encoding. Minimum resolution must be 254 pixels/inch (100 pixels/cm).
$500 conversion fee for commercial film (right reading, emulsion side down). Minimum 150 line screen for halftones. Provide press proof.
FTP Requirements: You may supply your advertisement to the Drilling Contractor FTP site. Connection details are:
Host (FTP Address): ftp.iadc.org
User ID: IADCFTP
Password: 14tpn0w (one-four-t-p-n-zero-w)
Please Note: Select “Allow Passive Transfers” in your FTP browser or application such as Fetch/WS FTP Pro. This option is under your “Advanced” tab. Once the file transfer has completed, please send an e-mail to firstname.lastname@example.org with the file name.
Shipping/Email info: You can email materials (less than 10mb) to email@example.com, or ship to:
10370 Richmond Ave., Ste. 760
Houston, TX 77042 USA
+1 713 292 1945
Reprints: Reprints are available in low-resolution PDF format of articles published in Drilling Contractor. Reprints may be modified slightly to eliminate internal advertisements or to add promotional material provided by the customer. However, text, headlines and illustrations will remain as they appeared in the original published article. Price for the low-resolution PDF is US$1200. Links to articles on DrillingContractor.org are available at no charge. DC will supply a JPG of the cover of the issue in question, if desired. Contact firstname.lastname@example.org. For pricing on hard-copy reprints, please contact the publisher.
Digital Reader (Back to top)
DC digital reader breaks new ground in international growth
DC Introduces Digital Reader: Your clients are not English proficient? No problem! DC’s digital reader communicates with drilling and completion professionals in Chinese, Brazilian Portuguese, Arabic, and, of course, English.
All adverts appearing in the print version of DC automatically receive complimentary placement in the digital reader. In 2014, DC offers the opportunity to purchase live links in the complimentary adverts and to place non-English adverts in our translated sections. (See below for details.)
The wells industry rapidly adopted the DC digital reader. Its download page is one of the most-visited sites on DrillingContractor.org. Recent stats indicate that mobile users on average spend more than an hour reading the digital edition.
The content of the DC digital edition mirrors the print version but enhances it with additional languages. Native speakers translate content, which is then reviewed by additional native speakers. Online translators such as Google translate can be inaccurate, especially for technical articles. (Selected key articles are translated.)
The reader’s handy booklet format allows readers to easily flip through pages on their computer desktop, tablet or smart phone. DC’s digital reader can be viewed on an iPad, Android tablet, or Windows or Mac OSX computers. Swipe through pages (click + drag on a computer), or zoom in by double-tapping (or clicking) the page itself. Once zoomed in, you can read the articles in-depth and turn pages by clicking the left and right arrows. To zoom out, double-tap (or click) again.
Sponsor the DC digital edition. Details below. Logo included on blast announcing publication of the digital edition. Sponsor receives 2500×60 and 300×250 banner on the digital edition masthead and to left of digital cover, respectively.
Sponsor the DC Digital Edition!
Wish to include interactive ad (video, animation, audio, etc) in your ad? No problem. We encourage advertisers to take advantage of digital media.
Or get your message to non-English proficient decision makers around the world. Place your translated advert in the digital book among editorial in the same language.
Or for a small charge, swap out your print-version ad for one in the digital edition (extra charge for enhancement with links, video, animations or audio).
|Digital Reader Pricing (Per Issue, USD)|
|Sponsorship of Digital Edition (per issue); only one sponsor per issue*||10,000|
|Run non-English advert, placed within non-English editorial (print issue non-advertisers only)**||3,000|
|Run non-English advert, placed within non-English editorial (print issue advertisers only)**||1,500|
|Enhance advert with video, animation, or audio||1,000|
|Enhance advert with link to advertiser web page||500|
|Swap out English-language advert from print edition***||250|
* 2500 x 60 banner placed above digital reader. Banner will be visible from all
pages (not visible if reader zooms to enlarge page)
** Full pages only, please. Animations, video, audio, links welcome and
encouraged. Pricing is per page.
*** Additional charge for inclusion of links, animations, video, audio or other
STATS (July 2013 Digital Reader Edition)
- Traffic 2nd most visited page on DrillingContractor.org
- Entrances to DrillingContractor.org from Digital Reader: 1,006
- Avg. Time on Page (desktop version) 00:10:23
- Avg. Time on Page (mobile version) 01:03:12
DrillingContractor.org Website (Back to top)
Exclusive Content: Drillingcontractor.org is unique among industry publication websites due to the enhanced online editorial complementing DC’s respected print version. Examples of web exclusives include animations and videos related to articles published in DC, as well as additional graphics, editorial and case histories. Each article featuring enhanced editorial includes a footnote directing readers to check out the additional material on Drillingcontractor.org. Drillingcontractor.org also maintains thorough archives of past issues.
Fresh Industry News: Drillingcontractor.org is also a news and information source in its own right. In addition to maintaining DC archives, DrillingContractor.org provides news on key industry topics and conducts reader surveys on issues of interest.
Readership: To ensure the quickest delivery of our editorial and to deliver readers to DrillingContractor.org, we notify readers when each new issue is available online via DC’s electronic newsletter, eNews from DrillingContractor.org.
Stats: Drillingcontractor.org continues to grow in popularity, as these stats attest:
Visits (2013 vs. 2012) 370,772 vs. 216,802 (+71%)
Pageviews (2013 vs. 2012) 627,280 vs 393,016 (+60%)
Unique Visits (2013 vs. 2012) 256,837 vs 162,586 (+58%)
Clickthrough Rates (July 2012 – July 2013)
- Impressions (2013 vs. 2012) – 1,464,893 vs. 500,868 (+192%)
- Clicks (2013 vs. 2012) – 10,112 vs. 2,252 (+349%)
- Clickthrough Rate (2013 vs. 2012) – 0.69% vs. 0.45% (+ 35% (from ‘double the internet avg’ to ‘triple the avg’ of 0.2%))
Visits (2013 vs. 2012) 37,517 vs 21,988 (+71%)
Pageviews (2013 vs. 2012) 61,522 vs 38,834 (+58%)
Unique Visits (2013 vs. 2012) 26,516 vs 17,839 (+49%)
Clickthrough Rates (July 01 2013 – July 31 2013)
- Impressions (2013 vs. 2012) – 132,085 vs 86,452 (+53%)
- Clicks (2013 vs. 2012) – 410 vs 315 (+30%)
- Clickthrough Rate (2013 vs. 2012) – 0.31% vs 0.36%
Social Media: Different companies use social media in different ways, but our primary goal is simple: drive users back to our site. Our secondary goal is to take advantage of the engaging nature of social media outlets to extend our web presence. But Facebook, Twitter and LinkedIn are only the beginning. With our upcoming digital products also featuring their own social components, our potential reach is growing significantly. Each piece of great content we produce has the potential to go viral in any number of our social media platforms, which will lead to more impressions for Drillingcontractor.org and will also increase ad clicks.
Facebook 7,500+ Likes (vs. 5,000 last year)
YouTube 575 Subscribers / 740,000+ Video Views (vs. 250/475,000 last year)
LinkedIn 22,000+ Members (vs. 12,000 last year)
Twitter 1,200+ Followers (vs. 600 last year)
AVAILABLE SIZES, PAGES & PRICING
|Monthly charges (USD)||Leaderboard
DrillingContractor.org offers discounts on placement based on the number of placements within 12 calendar months as follows:
- 3-5 placements: 10%
- 6-12 placements: 15%
“Placement” is defined as a single web advertisement that runs for an entire month. Multiple advertisements in a given month count as multiple placements (i.e., an ad on the “HOME” page and an ad on the “NEWS ARCHIVE” page count as two placements).
Custom Web Opportunities
Custom marketing opportunities are also available. Contact publisher.
eNews from DrillingContractor.org (Back to top)
eNews from DrillingContractor.org is DC’s electronic tool to communicate with the drilling & completion industry. DC is published in print format six times per year, and eNews from DrillingContractor.org ensures that our readers receive up-to-date information 25 times per year.
eNews presents original news and features, as well as information from key industry players, updates on IADC activities, exclusive reports from IADC conferences, reader surveys and more. Each edition of eNews links back to DrillingContractor.org.
eNews Frequency Discounts follow the same program as for DrillingContractor.org. Placements in eNews count as DrillingContractor.org placements, and vice versa.
|Top of news page (banner 468×60)||2,660|
|Top of news page (poster 300×250)||4,040|
|Middle of news page (banner 468×60)||2,450|
|Middle of news page (poster 300×250)||3,840|
|Bottom of news page (banner 468×60)||2,230|
|Bottom of news page (poster 300×250)||3,300|
MONTHLY STATS (July 2013 vs. July 2012)
- Impressions 41,763 (vs. 38,463 last year (+9%))
- Clicks 133 (vs. 106 last year (+25%))
- Clickthrough Rate 0.32% (vs. 0.28% last year (+14%))
GROWTH STATS (July 2013 vs. July 2012)
- Impressions 285,999 (vs. 113,009 last year (+153%))
- Clicks 867 (vs. 444 last year (+95%))
- Clickthrough Rate 0.3% (Beats the average of 0.2%)
- Open Rate 18%
2014 ENEWS SCHEDULE (23 editions)
8 – General news & features
29 – Report from 2014 International Petroleum Technology Conference, and general news & features
12 – Report from IADC Health, Safety, Environment and Training Conference, and general news & features
5 – Report from IADC/SPE Drilling Conference, and general news & features
6 – Report from IADC/SPE Drilling Conference, and general news & features
7 – Report from IADC/SPE Drilling Conference, and general news & features
26 – Report from IADC International Deepwater Conference & Exhibition, and general news & features
9 – Report from IADC Drilling HSE&T Asia Pacific Conference
16 – Report from IADC Managed Pressure Drilling and Underbalanced Operations Conference and IADC Dual Gradient Seminar
14 – Report from 2014 OTC
21 – Report from IADC Drilling Onshore Conference, and general news & features
4 – General news & features
25 – Report from IADC World Drilling 2014 Conference, and general news & features
9 – General news & features
23 – General news & features
6 – General news & features
20 – General news & features
10 – Report from IADC/SPE Asia Pacific Drilling Technology Conference
24 – Report from IADC Advanced Rig Technology Conference & Exhibition
8 – Report from IADC Drilling HSE Europe Conference & IADC Drilling Africa Conference
22 – Report from IADC Contracts and Risk Management Conference
5 – Report from SPE Annual Technology Conference & Exhibition
19 – Report from IADC Annual General Meeting
Webinars (Back to top)
Get Up Front And Personal With Your Prospective Clients
DrillingContractor.org and IADC produce high-interest, hour-long webinars featuring expert panelists on the critical issues confronting the well-construction industry.
All webinars must be deemed as value adding to our readers and viewers. Commerciality is not permitted. We invite sponsors to highlight their brand and products with sponsorships for these outstanding upcoming events. The sponsor will be entitled to supply an expert panelist and will be expected to assist in obtaining speakers outside the sponsor company.
Webinars may be prerecorded or broadcast live, as agreed to by DC and the sponsor. (Pricing varies. Please see below.) Webinar sponsors will receive a banner ad running below the video/ PowerPoint throughout the webinar, plus recognition at the beginning and end. Further, each webinar will be promoted with a special marketing box in each issue of eNews from DrillingContractor.org beginning one month before the event.
In addition, DrillingContractor.org will promote each webinar beginning one month prior to airing the event. Some suggested topics are outlined below. However, DC welcomes suggestions from sponsors:
- Competency and training
- Workforce attraction and retention
- Well control
- Development of shales and unconventionals
- Water management
- Subsea applications
- Drilling automation
- Deepwater technology
- Arctic challenges
- Horizontal completions
- Drill pipe and tubulars
- Managed pressure drilling/dual-gradient drilling
Further, DrillingContractor.org will promote each webinar on the site beginning one month before the event.
Sponsors receive contact information on webinar registrants, including name, job title, company name, and email address.
(All Prices Gross USD)
Drill Bits (Back to top)
Champion better legislation and regulation: Advertise in Drill Bits
Drill Bits is IADC’s major vehicle for communicating pending legislation and regulation impacting the global drilling community. IADC’s electronic newsletter Drill Bits reaches 23,000 readers monthly, keeping them abreast of the latest news that can affect their business.
In addition, Drill Bits highlights IADC initiatives, new IADC members, safety milestones, newly accredited training providers and more.
|Drill Bits e-Newsletter Ads|
|Banner (468×60)||Poster (300×250)|
EMAIL STATS (Aug 2013 Edition)
Open Rate 18.7% (up from 17%)
WEB STATS (Aug 2013)
Avg. Time On Site 00:01:59
DC Microsites Focus On Your Niche (Back to top)
DC microsites feature original editorial, as well as links to relevant articles in the online edition of Drilling Contractor.
Microsites: Drillingcontractor.org now offers highly specialized microsites to help you carefully hone your marketing message. Each microsite focuses on a key niche within the well-construction discipline, from HSE to global markets.
The sites feature original editorial, as well as links to relevant articles in the online edition of Drilling Contractor.
Each of our eight standing microsites focuses on a specific area of interest within the wellconstruction sector. Content includes our great topical articles from DC, as well as original editorial and multimedia.
- The Efficient Rig — covering cutting-edge advances in automation, rig equipment and design, control systems, maintenance and condition monitoring, and other topics.
- Innovating While Drilling (IWD)* — addressing key downhole advances, including underbalanced and managed pressure drilling; rotary steerable systems; MWD, LWD, SWD; directional drilling; geosteering; bits; drilling and completion fluids; slimhole well designs, coiled tubing and much more.
- Onshore Advances — a close look at the hard-charging land market, both in North America and around the world, with extra focus on shale-driven activity and technologies;
- Completing the Well — examining fracturing, stimulation, completion and cementing;
- IADC: Global Leadership, Global Challenges — a review of IADC initiatives and regulatory challenges;
- Drilling It Safely — which puts the focus on HSE and well control, central to industry maintaining its license to operate;
- Global and Regional Markets — examining trends in the market place, economics of hydrocarbons, and drivers for well construction; and,
- The Offshore Frontier — looking at the exciting developments in marine drilling and completions.
DC will also periodically develop ad hoc microsites, for example, for IADC conferences and other events, such as OTC.
Low Bounce Rate: Most webpages carry a bounce rate of 50% or higher. However, several of DC’s microsites are below that number. The Efficient Rig features a 33% bounce rate, and low bounce rates mean the users are finding the content to be relevant.
Low Exit Rate: Most of the microsites feature exit rates of ~30%. This is an indication that users find the content relevant, then continue looking for more before leaving DrillingContractor.org.
Heavy Drilldown Factor: Additionally, many of the microsites are clicked through many sets of pages. For example, Onshore Advances microsite is drilled down all the way to Page 10.
Stats: Drillingcontractor.org continues to grow in popularity, as these stats attest:
THE EFFICIENT RIG 33%
OFFSHORE FRONTIER 43%
ONSHORE ADVANCES 53%
THE EFFICIENT RIG 27%
ONSHORE ADVANCES 31%
ONSHORE ADVANCES 35%
|Leaderboard (728×90)||Masthead Banner (468×60)|
|Landing Page Only||1,300||1,050|
|Run of Category||2,700||2,400|
IADC.org (Back to top)
Advertise on www.IADC.org and make your impact on the global drilling industry
Internet marketers can now target the global drilling industry through selected pages on its leading website – www.IADC.org, official site of the International Association of Drilling Contractors. IADC.org is one of the oldest websites in the E&P industry, founded in 1995, and enjoys traffic of more than 31,000 visitors per month — and growing — with more than 95,000 page views (68,000 unique) and a low bounce rate (49%).
What Can Advertisers Get? Advertisers may choose to advertise only on a given landing page, or can opt for “run of category” – all pages directly linked to the landing page. (PDF files linked to the landing page are excluded.)*
What Landing Pages Are Available? Advertisers can choose from six high-interest IADC landing pages:
- “About IADC” landing page: Page links include About the Drilling Industry, Links to Member Companies, IADC Regions and Chapters, IADC Officers, IADC Staff, IADC Rotary Rig Report, and many more);**
- IADC Technical Committees landing page: Links to committees on HSE, Well Control, Training, Advanced Rig Technology, Managed Pressure Drilling, and many more;
- Publications landing page: Links to IADC newsletter Drill Bits, Drilling Contractor magazine & subscriptions, IADC Membership Directory and IADC Publications Catalog;**
- Accreditation landing page: Links to IADC’s exclusive and industry-developed training curricula, such as IADC Rig Pass (rig safety), WellCAP and WellCAP Plus (well control training), and more;
- HSE landing page: Links to IADC Safety Alerts, IADC Incident Statistics Program (Introduction), IADC HSE Case Guidelines;
- Press landing page: Links to IADC press releases, IADC fact sheet, IADC in the news.
What Are My Options And Costs? www.IADC.org offers two distinct alternatives for advertisers. The first, Landing Page Only, displays your advertisement only on the specified landing page. However, for an incremental increase, your advertisement will display on each page directly linked to the landing page.***
* Advertising is unavailable on the IADC.org home page and the IADC events page, along with individual events (www.iadc.org/events and linked pages).
** Advertising within these publications is not included.
*** Linked PDF documents are excluded, and some additional exceptions apply. See table for details.
Website Founded: 1995
Visitors Per Month: 43,000 and growing
Unique Pageviews 86,000
Bounce Rate 52% (Most webpages carry a bounce rate of 50% or higher.)
Facebook 3,000+ Likes
LinkedIn 22,000+ Members
IADC.ORG RATES (US dollars per month, all prices gross)
|Landing Page||Landing Page Only
|Run of Category
1 Excludes “Press” which is included under the Press landing page
2 Excludes Rig Pass (Accreditation landing page), and HSE and Training Committee (Committees landing page)
Special Ad Position In addition, advertising is available on the Search page, which will carry through to the Search Results page(s). Price is $1500 gross per month, 3-month minimum run. (Advertisement will not carry through to page links found during searches.)
Rig Reports (Back to top)
Reach the Rig with Your Message!
Have a message you want to bring straight to the rig? Marketing your company’s products and services through IADC checklists and forms provides in-your-face presence at the rig site and before rig-based operational specialists.
High-visibility advertising is available on the front and back covers and inside “flap” of these recently updated checklists and forms. “Flap” visibility is ensured by its purpose to separate pages so that notes will not bleed through to underlying pages. (See illustration below.)
IADC will place your company’s advertisement in each of a 500-unit press run for any of the following indispensable rig forms and checklists (all rates gross USD):
IADC Drilling Rig Safety Inspection Checklist The definitive checklist for rig safety inspection is indispensable at the rig site as a comprehensive guide to key hazards. The checklist was recently updated and redesigned. Older versions will need replacement, making this checklist a hot seller. Printed on carbonless paper to provide multiple records.
Adverts available on the back cover, and on both the front and reverse flap. The flap stands out, due to its purpose in separating pages to avoid overwriting future pages.
IADC Drilling Rig Safety Inspection Checklist Dimensions (inches) Front Flap Back Flap Back Cover Page Dominant (8 x 14) 7,500 6,500 6,000 Full Page (8 x 11-1/8) 6,560 5,560 5,000 Fractional (8 x 4-7/8) N/A 2,900 N/A
IADC Safety Meeting Topic and Record Book Safety meetings on the rig are more important than ever, and the IADC Safety Meeting Topic and Record Book are a rig crew’s guide to vital HSE topics.
Significant revisions were incorporated into this popular form to highlight important safety topics in today’s complex drilling industry. Further, the form was reorganized to improve the flow of topics in this popular form. Printed on carbonless paper for multiple copies.
IADC Weekly Safety Meeting Report Crews can choose their own topics for discussion using this convenient and fastselling form, printed on carbonless paper for multiple copies.
IADC Safety Meeting Topic and Record Book
IADC Weekly Safety Meeting Report
Dimensions (inches) Inside Front Cover Front Flap Back Flap Back Cover Full Page (8 x 11-1/8) 6,800 6,560 5,560 5,000 Fractional (8 x 4-7/8) N/A N/A 2,900 N/A
IADC Daily Engine Report The newly revised IADC Daily Engine Report is an essential record of drilling
engine temperature and pressures. Among the functional improvements is space for measurements of additional mud pumps and multiple record sheets on carbonless paper.
IADC Daily Engine Report Dimensions (inches) Inside Front Cover Front Flap Back Flap Back Cover Full Page (8 x 11-1/8) 5,800 4,700 4,000 3,800 Fractional (8 x 4-7/8) N/A N/A 2,500 N/A
NEW! IADC Mud Pump Inspection Checklist Maintaining high fluid throughput is essential in many of today’s difficult wells. This new form is one that goes to the heart of today’s drilling challenges.
NEW! IADC Near Miss Report Reducing near misses is the next big push in wells safety. This new form, supported by several major international operators, is a huge step forward in wells HSE. Two versions! One for Drilling, one for Well Servicing/Workover!
IADC Mud Pump Inspection Checklist
IADC Near Miss Report
Dimensions (inches) Front Flap Back Flap Back Cover Full Page (8 x 11-1/8) 7,900 6,900 6,500 Fractional (8 x 4-7/8) N/A 3,300 N/A
IADC Directory (Back to top)
Join the leaders of the global drilling industry. Advertise in the 2014 IADC Membership Directory!
AD CLOSING: 5 April – MATERIALS DUE: 12 April
Mission: The 2014 IADC Membership Directory is the definitive guide to the global drilling industry and your opportunity to connect with the global wellsite industry – rig owners both land and offshore and the oil companies they serve.
Readership: IADC, the International Association of Drilling Contractors, is the only industry trade association with international scope among drilling contractors, oil companies and service firms alike. Accordingly, the 2014 IADC Membership Directory has matured into an indispensable global reference of key operators, contractors, drilling rigs, suppliers and services for the full year of its useful life.
The IADC Membership Directory puts your marketing message in the hands of 5,000 drilling and producing executives. If you do business with the worldwide rig fleet, the 2014 IADC Membership Directory is an outstanding advertising value. It is also an excellent way to highlight your company’s support for IADC’s initiatives in government affairs, HSE, well control, technology and more.
The IADC Membership Directory will be published in April and enjoy bonus distribution at the 2014 Offshore Technology Conference, 5-8 May in Houston.
The 2013 IADC Membership Directory closes 5 April. Materials are due 12 April. To reserve space, call the sales office near you.
Tabbed Section dividers boost ad visibility economically
« Increase the visibility of your firm’s advertisement this year in the 2014 Directory by reserving a tabbed section divider. Each of the Directory’s major sections will be introduced by a tabbed, heavy-stock divider. Hurry! Spots are limited!
« Right of first refusal applies to divider-page advertisers in the 2013 IADC Directory.
|Inside Front Cover||7,955||N/A|
|Tabbed Divider Page||7,835||N/A|
|1/2 Page Island||4,645||3,995|
|1/2 Page Vertical or Horizontal||4,400||3,750|
Color Charges: No charges for 2-color insertions. 3rd and 4th colors an additional $650. 5th color available for an extra $325. No charge for 4 color on 2-page spreads, back/inside front covers, or tabbed divider pages.
Agency Commission: 15% to recognized agencies on gross billing on space, color, cover or special position.
Cash Discount: 2% net after agency commission if paid within 15 days from date of invoice.
Sales Offices (Back to top)
Global Sales Representatives
For all sales inquiries regarding Drilling Contractor, official magazine of the International Association of Drilling Contractors, please contact the offices below:
Phone: +44 1732 459683 • Fax: +44 1732 455837
Phone: +44 7711 022593 • Fax: +44 1732 455837
Phone: +44 1732 459683
Phone: +44 1732 459683
Phone: +31 547-275005 • Fax: +31 547-271831
Phone: +39 010 570-4948 • Fax: +39 010 553-0088
Phone: +65 8112-6844 • Fax: +65 6241-5891
Phone: +39 010 570-4948 • Fax: +39 010 570-49481
10370 Richmond Avenue, Suite 760 • Houston, TX 77042
PO Box 4287 • Houston, TX 77210-4287
Phone: (713) 292-1945 • Fax: (713) 292-1946
Email: email@example.com • Web: www.drillingcontractor.org
Group Vice President & Publisher
Drilling Contractor is the official magazine of the International Association of Drilling Contractors (IADC) and is wholly owned by IADC, which is also the publisher of the annual IADC Membership Directory. Drilling Contractor also represents the Drilling Engineering Association (DEA). * “Innovating While Drilling (IWD)” is a trademark of the International Association of Drilling Contractors and Drilling Contractor.