2015 Media Kit

DC 2015 Media Kit

Click Here to download the entire 2015 DC Media Kit in PDF format

2015 DC Editorial Calendar & Media Kit


HIGHLIGHTS
DRILLING CONTRACTOR MAGAZINE
Editorial Calendar
Circulation
Print Rates
Print Specs
DIGITAL PRODUCTS
DrillingContractor.org
Microsites
Virtual Panel Discussions
Digital Reader
eNews from DrillingContractor.org
Drill Bits
IADC.org
IADC BOOKSTORE
IADC Drilling Manual
IADC Rig Reports
IADC Directory
SALES OFFICES

Still looking for the 2014 DC Media Kit? Click Here!

Highlights (Back to top)


DRILLING CONTRACTOR MAGAZINE
DC continues to set new standards for excellence in E&P B2B publishing to fulfill our mission as definitive media in the drilling space. In the pages that follow, you will learn how DC has built upon its proud 70-year history to break ground in exciting ways.

MISSION: DC is the definitive source for the global drilling and completion industry, both land and offshore, and the only viable magazine exclusively covering this space. DC’s enhanced editorial employs QR codes to help readers find related multimedia and other resources. The official magazine of the International Association of Drilling Contractors and the Drilling Engineering Association, DC has been published since 1944 and is the longest continuously published magazine focusing on drilling and completion.

EDITORIAL: DC’s editorial is 100 percent drilling and completion focused – technology, markets, HSEQ, trends and other critical issues impacting D&C. DC is the only E&P magazine to write about HSE, training and competency in every issue. DC is also the only magazine covering completions in every issue. And of course, every issue features drilling technology and trends.

READERSHIP: DC’s 36,000-plus readers are professionals in the oil-and-gas and geothermal drilling and completion industry and include senior management at exploration & production and drilling contractor companies. DC also offers the largest circulation available among drilling contractors (nearly 13,000). Further details on DC’s circulation are available on the circulation page.

IN EVERY ISSUE: In addition to scheduled features (see Editorial Calendar), DC publishes several high-interest departments:

  • Drilling Ahead: Opinion column giving insights into the D&C industry.
  • D&C News: Presents the latest news in the drilling and completion industry – drilling contracts, field development, hydrocarbon discoveries and more.
  • D&C Tech Digest: Concise summaries of timely drilling and completion technical achievements and milestones.
  • HSE&T Corner: Trends and practical advice in training, competency, health, safety, the environment for the wells industry.
  • Perspectives: Profiles of men and women who stand tall in the D&C business.
  • IADC Connection: Focus on IADC news, initiatives and opinions.

DRILLINGCONTRACTOR.ORG
MISSION: DC’s website, dedicated to all things drilling and completions, offers features, news articles and exclusive videos to help readers keep up with the newest trends in the industry. DC will continue to offer enhanced editorial to complement the print magazine, including animations, videos, additional graphics and content.

READERSHIP: More than 31,000 unique visitors per month and climbing! Clicks have skyrocketed to more than 9,000. Clickthrough rate is averaging at 0.50%, more than double the internet average. Impressions are at 1.3 million.

SURFING DRILLINGCONTRACTOR.ORG:

  • Microsites: Drillingcontractor.org offers highly specialized microsites to help you carefully hone your marketing message. Each microsite focuses on a key niche within the well-construction discipline, from HSE to global markets. Each of our eight standing microsites focuses on a specific area of interest within the well-construction sector. Content includes our great topical articles from DC, as well as original editorial and multimedia.
  • Multimedia: DC’s website is the industry leader in original digital content, including video interviews with key industry executives and on-site reporting.
  • Virtual Panel Discussions: DrillingContractor.org and IADC.org now offer high-interest sessions of approximately an hour featuring expert panelists on the pressing issues confronting the well-construction industry. DC’s prerecorded virtual panel discussions blend video of speakers with slides to produce an intimate, engaging event.
  • Digital Reader: DC’s digital edition is a key part of our mission to deliver the best content in the E&P B2B business. The DC digital edition not only faithfully reproduces all print articles. It also delivers selected articles in languages critical in drilling and completions, including Chinese, Brazilian Portuguese and Arabic. Translations conducted and vetted by native speakers. The industry quickly embraced the DC digital reader. It is one of the top pages on DrillingContractor.org, receiving more than 2,200 monthly views. Mobile readers spend more than an hour perusing the digital DC.

ENEWS FROM DRILLINGCONTRACTOR.ORG
MISSION: Driven by original reporting from key industry events and on the latest industry news and technology updates. Innovative use of video and multimedia distinguish eNews from the herd.

READERSHIP: 26,000 subscribers and growing, up from 8,000 in mid-2012. With annual impressions up to 414,000, eNews boasts a strong 0.27% click-through rate.

DRILLBITS ELECTRONIC NEWSLETTER
MISSION: IADC champions better legislation and regulation for well delivery, and the monthly e-letter Drill Bits addresses this complex regulatory world. DB’s mission is reporting the myriad activities of IADC, along with updates on legislation, regulation and standards affecting your business.

READERSHIP: Drill Bits reaches some 24,000 subscribers monthly with its unique menu of short, punchy regulatory updates.

IADC.ORG
MISSION: Provide the best information and resources to catalyze improved performance in drilling, by enhancing operational integrity and championing better regulation and legislations. Internet marketers can efficiently target the global drilling industry through select pages on this key website –
IADC.org, official site of the International Association of Drilling Contractors.

READERSHIP: IADC.org is one of the oldest websites in the E&P industry, founded in 1995, and enjoys traffic of more than 31,000 visitors per month, with more than 137,000 page views and a low bounce rate (51%).

IADC BOOKSTORE PRODUCTS
MISSION: Enhancing operational integrity is a key objective of IADC. Drilling personnel depend on IADC’s unique checklists, safety meeting forms and the IADC Drilling Manual, the definitive drilling operations guide, to assist them through critical operations.

READERSHIP: IADC pads and manuals are an integral part of the drilling operations on hundreds of rigs and are available for advertising and sponsorship. Products include:

  • IADC Drilling Manual: A sweeping rewrite of this definitive operational guide is well under way. Sponsorships are available for each of the approximately two dozen chapters to be included.
  • IADC Daily Drilling Report: One of IADC’s biggest sellers, the IADC DDR is the leading rig-site data-collection tool.
  • IADC Drilling Rig Safety Inspection Checklist: A comprehensive guide to key hazards, the rig checklist was recently updated and redesigned.
  • IADC Safety Meeting Topic and Record Book: Every rig shift (“tour”) kicks off with a safety meeting, which explains the popularity of this venerable resource.
  • IADC Weekly Safety Meeting Report: Crews choose their own topics using this convenient form.
  • IADC Daily Engine Report: This newly revised form is essential to rig personnel to record critical engine pressures and temperatures.
  • IADC Mud Pump Inspection Checklist: Maintaining high fluid throughput is essential in many of today’s difficult wells. This new form is one that goes to the heart of today’s drilling challenges.
  • IADC Near Miss Report: Reducing near-misses is the next big push in wells safety. This new form, supported by several major international operators, is a huge step forward in wells HSE.

IADC MEMBERSHIP DIRECTORY

MISSION:
The IADC Membership Directory details IADC members worldwide, rig statistics and locations, IADC officers and staff, highlights of new programs and more. The IADC Membership Directory is the definitive guide to the global drilling industry and your opportunity to connect with the global wellsite industry – rig owners both land and offshore and the oil companies they serve.

READERSHIP: The IADC Membership Directory is your opportunity to connect with the global wells industry. With more than 5,000 recipients, the IADC Membership Directory has matured into an indispensable global reference of key operators, contractors, drilling rigs, suppliers and services for the full year of its useful life.

 

Editorial Calendar (Back to top)

JANUARY/FEBRUARY

Ad Closing: 5 January, Materials Due: 9 January

COVERAGE

• Critical Issues in Drilling & Completion
• 2015 Chairman Profile
• 2015 SPE/IADC Drilling Conference Special
• Health, Safety, Environment & Training
• Regional Focus: Asia Pacific
• Completions: Hydraulic Fracturing

SCHEDULED BONUS DISTRIBUTION

IADC Health, Safety, Environment and Training Conference & Exhibition 3-4 Feb, Houston

SPE Hydraulic Fracturing Technology Conference 3-5 Feb, The Woodlands, Texas

IADC Drilling HSE&T Asia Pacific Conference & Exhibition 11-12 March, Kuala Lumpur

SPE/IADC Drilling Conference
17-18 March, London


MARCH/APRIL

Ad Closing: 12 February, Materials Due: 19 February

COVERAGE

• Innovating While Drilling (IWD)*, including Managed Pressure Drilling, Dual-Gradient Drilling and Rotary Steerable Systems
• Coiled Tubing & Well Intervention
• Regional Focus: Canada
• Completions: Packer Systems

SCHEDULED BONUS DISTRIBUTION

Coiled Tubing & Well Intervention Conference & Exhibition 24-25 March, The Woodlands, Texas

IADC Dual Gradient Drilling Workshop
12 April, Dubai

IADC/SPE Managed Pressure Drilling & Underbalanced Operations Conference & Exhibition
13-14 April, Dubai


MAY/JUNE

Ad Closing: 2 April, Materials Due: 9 April

COVERAGE

• Offshore Market & Technologies
• Onshore Drilling, including a shale report
• Regional Focus: Gulf of Mexico
• Completions: Open-hole Completions

SCHEDULED BONUS DISTRIBUTION

Offshore Technology Conference 4-7 May, Houston, Texas

IADC Drilling Onshore Conference & Exhibition
14 May, Houston, Texas

IADC World Drilling 2014 Conference & Exhibition
17-18 June, Rome


JULY/AUGUST

Ad Closing: 18 June, Materials Due: 25 June

COVERAGE

• Innovating While Drilling (IWD), including Drilling Fluids, Drill Pipe and Connections, and Drill Bit Technology
• Well Control
• Regional Focus: North Sea and Europe
• Completions: Subsea Completions

SCHEDULED BONUS DISTRIBUTION

Offshore Europe 2015 8-11 Sept, Aberdeen, UK

IADC Well Control Conference of the Americas & Exhibition
25-26 August, Galveston, Texas

SPECIAL READERSHIP SURVEY! How many readers read and remembered your ad? Find out with our bonus reader survey. Select ads only. Contact sales rep for details.


SEPTEMBER/OCTOBER

Ad Closing: 6 August, Materials Due: 13 August

COVERAGE

• Drilling Rigs, Equipment and Automation
• Health, Safety, Environment and Training
• Regional Focus: Latin America
• Solids Control
• Completions: Seismic Technologies

SCHEDULED BONUS DISTRIBUTION

IADC Drilling HSE Europe Conference & Exhibition 23-24 September, Amsterdam

SPE Annual Technical Conference & Exhibition
28-30 Sept, Houston

SPE/IADC Middle East Drilling Technology Conference & Exhibition
October, Dubai

IADC Advanced Rig Technology Conference 13-14 October, Amsterdam

OTC Brasil
27-29 October, Rio de Janeiro, Brazil


NOVEMBER/DECEMBER

Ad Closing: 5 October, Materials Due: 12 October

COVERAGE

• IADC 75th Anniversary Special Issue
• Global Drilling Outlook
• Regional Focus: Middle East
• Completions: Sand Control

SCHEDULED BONUS DISTRIBUTION

IADC Annual General Meeting 4-6 November, San Antonio, Texas

IADC Critical Issues Asia Pacific Conference & Exhibition
18-19 November, Singapore

International Petroleum Technology Conference
6-9 December, Doha, Qatar



* “Innovating While Drilling (IWD)” is a trademark of the International Association of Drilling Contractors and Drilling Contractor.

 

Circulation (Back to top)

« Over 37,000 readers worldwide. Virtually all of our readers are involved in drilling and completion activities or upstream management. No circulation is wasted on refining, pipeline, gas processing, reservoir, geology, production.

« High-Value Readers:

  • Drilling & Completion Engineers: 31.9%
  • Management/Company Officers/Owners: 37.6%
  • Drilling/Completion Operations: 21.5%

« Reaching Key Players:

  • Drilling & Completion Professionals employed by Oil-Producing Firms: 44.3%
  • Drilling Contractors: 35.2%

« Bonus distribution: DC is distributed at over 20 high-interest conferences worldwide.

2015 Drilling Contractor Circulation Data

Click for larger version

2015 Drilling Contractor Circulation Data

Click for larger version

2015 Drilling Contractor Circulation Data

Click for larger version



 

Print Rates (Back to top)

All prices are in US dollars. Frequency rates are based on the number of insertions used within a 12-month period (whether ROB, special position, covers, etc). Each page or fraction qualifies as one insertion. Spreads count as 2 insertions.

ADVERTISING RATES (4/COLOR) 1x 3x 6x 9x 12x 18x 21x 24x
2-Page Spread 17,180 16,650 16,140 15,780 15,480 15,250 15,115 15,010
Full Page 9,045 8,765 8,495 8,305 8,150 8,025 7,955 7,900
2/3 Page 7,420 7,190 6,965 6,810 6,680 6,580 6,520 6,475
1/2 Island 6,700 6,490 6,340 6,145 6,030 5,940 5,890 5,850
1/2 Page 6,060 5,875 5,690 5,565 5,460 5,380 5,335 5,300
1/3 Page 4,620 4,560 4,505 4,365 4,315 4,250 4,212 4,185
1/4 Page 3,980 3,860 3,740 3,660 3,620 3,550 3,520 3,495


SPECIAL ADVERTISING RATES (4/COLOR) 1x 3x 6x 9x 12x 18x 21x 24x
Back Cover 10,730 10,325 10,015 9,815 9,680 9,575 9,490 9,425
Inside Cover Front 10,100 9,715 9,425 9,240 9,110 9,010 8,930 8,870
Inside Back Cover 9,470 9,110 8,840 8,665 8,545 8,450 8,375 8,315
Opposite Table of Contents 9,855 9,480 9,195 9,010 8,885 8,790 8,710 8,650
Spread Between
Table of Contents
18,705 17,995 17,455 17,105 16,865 16,800 16,650 16,550
Opposite Drilling Ahead,
Tech Digest, D&C News
9,470 9,110 8,840 8,665 8,545 8,451 8,375 8,315



CLASSIFIED ADVERTISING: $300/column inch. Payable in advance for the first insertion and invoiced thereafter. No agency commission.

INSERTS/SPECIALTIES: Bound-in, tabbed, loose, polybag, stickers, CDs – contact publisher. Details available upon request.

ALL PRICES IN US DOLLARS: Frequency rates are based on the number of insertions used within a 12-month period (whether ROB, special position, covers, etc). Each page or fraction qualifies as one insertion. Spreads count as 2 insertions.

RATE PROTECTIVE CLAUSE: When new rates are announced, contract advertisers will be protected at their contract rates for the duration of their contract. Contracts made prior to the effective date of the new rates will also be protected at the then-existing rates.

AGENCY COMMISSION: 15% commission to recognized agencies on gross billing for space, color, cover or special position, and insert charges. No commission on miscellaneous charges or for classifieds.

CASH DISCOUNT: 2% net after agency commission, if paid within 15 days from date of invoice.

PUBLISHER’S PROTECTIVE CLAUSES: a. Advertisers and advertising agencies assume liability for all content and illustrations printed and assume responsibility for any claims arising therefrom against the publisher. b. Publisher reserves the right to reject any advertising which he feels is not in keeping with the publication’s standards and to prominently place the word “advertisement” with copy that closely resembles editorial material.
c. Publisher will repeat latest advertisement for scheduled space when no new acceptable copy is furnished.
d. Cancellations accepted only before closing date for reservations. e. Publisher reserves the right to require payment in advance.

Print Specs (Back to top)



Preferred Materials: Digital artwork can be supplied in most platforms, including high-resolution PDF, Adobe InDesign CC 2014 (INDD), Adobe Illustrator CC 2014 (AI/EPS) and Photoshop CC 2014 (EPS/TIF). Please ensure colors are CMYK (PMS spot colors should be converted to process), and include a color proof. All fonts should either be included or converted to outlines.

Adobe InDesign – preflight to ensure colors are CMYK (PMS spot colors should be converted to process) and use package function to copy all fonts and images.

Adobe Illustrator – save graphics in EPS format with fonts outlined. Set document color mode to CMYK (PMS spot colors should be converted to process).

Adobe Photoshop – save as EPS or TIF files in CMYK format with a preview of 8 bits/pixel and binary encoding. Minimum resolution must be 254 pixels/inch (100 pixels/cm).

$500 conversion fee for commercial film (right reading, emulsion side down). Minimum 150 line screen for halftones. Provide press proof.

FTP Requirements: You may supply your advertisement to the Drilling Contractor FTP site. Connection details are:

Host (FTP Address): ftp.iadc.org
User ID: IADCFTP
Password: 14tpn0w (one-four-t-p-n-zero-w)

Please Note: Select “Allow Passive Transfers” in your FTP browser or application such as Fetch/Filezilla. This option is under your “Advanced” tab. Once the file transfer has completed, please send an e-mail to drilling.contractor@iadc.org with the file name.

Shipping/Email info: You can email materials (less than 15mb) to drilling.contractor@iadc.org, or ship to:

Drilling Contractor
10370 Richmond Ave., Ste. 760
Houston, TX 77042 USA
+1 713 292 1945

Reprints: Reprints are available in low-resolution PDF format of articles published in Drilling Contractor. Reprints may be modified slightly to eliminate internal advertisements or to add promotional material provided by the customer. However, text, headlines and illustrations will remain as they appeared in the original published article. Price for the low-resolution PDF is US$1500. Links to articles on DrillingContractor.org are available at no charge. DC will supply a JPG of the cover of the issue in question, if desired. Contact drilling.contractor@iadc.org. For pricing on hard-copy reprints, please contact the publisher.

DrillingContractor.org (Back to top)

EXCLUSIVE CONTENT: Drillingcontractor.org is unique among industry publication websites due to the enhanced online editorial complementing DC’s respected print version. Examples of web exclusives include animations and videos related to articles published in DC, as well as additional graphics, editorial and case histories. Each article featuring enhanced editorial includes a footnote directing readers to check out the additional material on Drillingcontractor.org. Drillingcontractor.org also maintains thorough archives of past issues.

FRESH INDUSTRY NEWS: Drillingcontractor.org is also a news and information source in its own right. In addition to maintaining DC archives, DrillingContractor.org provides news on key industry topics and conducts reader surveys on issues of interest.

READERSHIP: To ensure the quickest delivery of our editorial and to deliver readers to DrillingContractor.org, we notify readers when each new issue is available online via DC’s electronic newsletter, eNews from DrillingContractor.org.

DC-website-positions

YEARLY STATS:
Visits (mid-2014 vs 2013):
538,466 vs 396,393 (+36%)
Pageviews (mid-2014 vs 2013):
829,644 vs 669,376 (+24%)
Unique Visits (mid-2014 vs 2013):
409,078 vs 274,578 (+49%)
Clickthrough Rates (mid-2014 vs 2013):
Impressions – 1,318,677 vs. 1,464,893
Clicks – 7,705 vs. 10,112
Clickthrough Rate – 0.58% vs. 0.69%

MONTHLY STATS:
Visits (mid-2014 vs 2013):
42,169 vs 43,738
Pageviews (mid-2014 vs 2013):
63,448 vs 66,010
Unique Visits (mid-2014 vs 2013):35,302 vs 37,263
Clickthrough Rates (July 2014 vs July 2013):
Impressions – 142,815 vs 132,085 (+108%)
Clicks – 1,525 vs 410 (+372%)
Clickthrough Rate – 1.07% vs 0.31%

SOCIAL MEDIA: Different companies use social media in different ways, but our primary goal is simple: drive users back to our site. Our secondary goal is to take advantage of the engaging nature of social media outlets to extend our web presence. But Facebook, Twitter and LinkedIn are only the beginning. With our upcoming digital products also featuring their own social components, our potential reach is growing significantly. Each piece of great content we produce has the potential to go viral in any number of our social media platforms, which will lead to more impressions for DrillingContractor.org and will also increase ad clicks.

Facebook 20,000+ Likes
YouTube 900+ Subscribers / 991,000+ Video Views
LinkedIn 30,000+ Members
Twitter 2,000+ Followers

AVAILABLE SIZES, PAGES & PRICING (Monthly Charges, USD) Leaderboard (728×90) Masthead (468×60) Poster (300×250) Skyscraper (120×600) Banner (468×60) Button (120×240)
Homepage 1,390 1,335 1,335 1,335 1,155 850
Inside Pages 1,270 1,155 1,155 1,155 1,000 725


Microsites (Back to top)

DC.org Microsites

DC MICROSITES FOCUS ON YOUR NICHE: Drillingcontractor.org offers highly specialized microsites to help you carefully hone your marketing message. Each microsite focuses on a key niche within the well-construction discipline, from HSE to global markets.

The sites feature original editorial, as well as links to relevant articles in the online edition of Drilling Contractor.

Each of our eight standing microsites focuses on a specific area of interest within the wellconstruction sector. Content includes our great topical articles from DC, as well as original editorial and multimedia.

  • The Efficient Rig: covering cutting-edge advances in automation, rig equipment and design, control systems, maintenance and condition monitoring, and other topics.
  • Innovating While Drilling (IWD)*: addressing key downhole advances, including underbalanced and managed pressure drilling; rotary steerable systems; MWD, LWD, SWD; directional drilling; geosteering; bits; drilling and completion fluids; slimhole well designs, coiled tubing and much more.
  • Onshore Advances: a close look at the hard-charging land market, both in North America and around the world, with extra focus on shale-driven activity and technologies;
  • Completing the Well: examining fracturing, stimulation, completion and cementing;
  • IADC: Global Leadership, Global Challenges: a review of IADC initiatives and regulatory challenges;
  • Drilling It Safely: which puts the focus on HSE and well control, central to industry maintaining its license to operate;
  • Global and Regional Markets: examining trends in the market place, economics of hydrocarbons, and drivers for well construction; and,
  • The Offshore Frontier: looking at the exciting developments in marine drilling and completions.

DC will also periodically develop ad hoc microsites, for example, for IADC conferences and other events, such as OTC.

LOW BOUNCE RATE: Most webpages carry a bounce rate of 50% or higher. However, most of DC’s microsites are well below that number. Offshore Frontier features a 40% bounce rate, and low bounce rates mean the users are finding the content to be relevant.

LOW EXIT RATE: Most of the microsites feature exit rates of ~30%. This is an indication that users find the content relevant, then continue looking for more before leaving DrillingContractor.org.

HEAVY DRILLDOWN FACTOR: Additionally, many of the microsites are clicked through many sets of pages. For example, Onshore Advances microsite is drilled down all the way to Page 10.

BOUNCE RATES:
Offshore Frontier: 40%
Global & Regional Markets: 45%
IADC: 50%

EXIT RATES:
Microsites Landing Page: 14%
IADC: 26%
Offshore Frontier: 26%

MICROSITE ADS (Monthly Charges, USD) Leaderboard (728×90) Masthead (468×60)
Landing Page Only 1,300 1,050
Run of Category 2,700 2,400


Virtual Panel Discussions (Back to top)

Webinars

GET UP CLOSE AND PERSONAL WITH PROSPECTIVE CLIENTS: DC virtual panel discussions are one of the greatest values available to drilling and completion marketers. These high-interest webcasts feature expert panelists on the critical issues confronting the well-construction industry. Each of the pre-recorded VPDs will span 45 minutes to an hour. Virtual panel discussions will be posted on DrillingContractor.org for a full year following initial airing.

DC VPDs differ from typical webinars because they blend video, shot in DC’s in-house studio, with PowerPoint and sponsor-supplied videos or animations (if desired).

In addition to assisting sponsors flesh out content, DC will prepare a script, schedule rehearsals, shoot video, edit video with participant-supplied slides, and provide the moderator.

Our virtual panel discussions provide significant added value, as the table on the right shows.

All virtual panel discussions must be deemed as value adding to readers and viewers. Excessive commerciality tends to discourage viewers and diminishes credibility.

We invite sponsors to highlight their brand products with sponsorship for these outstanding upcoming events. The sponsor is entitled to supply expert panelists, including personnel with the sponsoring company, as well as outside, impartial participants to relate the value of the technology or practice.

VPD sponsors will receive a banner ad running below the video/slides throughout the event, plus oral recognition at beginning and end. Further, each VPD will be promoted with a special marketing box in scheduled issues of eNews from DrillingContractor.org, as well as dedicated eblasts, as outlined in the table to the right.

VPD VALUE PROPOSITION Total Price (Net USD)
Items included (and associated value)  
Drilling Contractor Magazine advert 1 issue (1/3 page 4/C) 3,927
Drilling Contractor eNews promotion 2,500
Dedicated email promotion† 2,450
Editorial support for content development 3,500
Video shoot and post production editing project 5,000
DC Publisher support and panel attendance (or delegate) 2,500
Archiving of VPD at drillingcontractor.org for 12 months 12,000
Analytics post event 1,500
Database asset delivery 2,000
Project Value 35,377
Added Value (Project Value less Total Price) 20,377


* 50% due upon signing insertion order; 50% due within 30 days of VPD airing.
†Note: Since DC does not sell mailing lists or offer third-party eblasts, this is the only mechanism for a single company to eblast to the DC readership.


Digital Reader (Back to top)

DC Digital Reader

DC DIGITAL READER BREAKS NEW GROUND IN TECHNOLOGY AND INTERNATIONAL GROWTH: DC’s digital reader offers marketers the opportunity to add video, animations and other features to one’s advert, or to advertise directly to non-English-proficient decision makers in their own language. DC’s digital reader includes the same great editorial as our print edition, but with key articles professionally translated into key languages – Chinese, Brazilian Portuguese, and Arabic. (All adverts appearing in the print version of DC automatically receive complimentary placement in the digital reader: A great added value from DC. Wish to include interactive content (video, animation, audio, etc) in your ad? No problem. We encourage advertisers to take advantage of digital media.

The reader’s handy booklet format allows readers to easily flip through pages on their computer desktop, tablet or smart phone. DC’s digital reader can be viewed on an iPad, Android tablet, or Windows or Mac OSX computers.
Sponsor logo will be included on the email blast announcing publication of the digital edition. Sponsor receives 2500×60 and 300×250 banner on the digital edition masthead and to left of digital cover, respectively.

SPONSOR THE DC DIGITAL EDITION! (Per issue, USD)  
Sponsorship of Digital Edition (per issue); only one sponsor per issue*
10,000
Run non-English advert, placed within non-English editorial (print issue non-advertisers only)** 3,000
Run non-English advert, placed within non-English editorial (print issue advertisers only)** 1,500
Enhance advert with video, animation, or audio 1,000
Enhance advert with link to advertiser web page 500
Swap out English-language advert from print edition*** 250


* 2500 x 60 banner placed above digital reader. Banner will be visible from all pages (not visible if reader zooms to enlarge page)
** Full pages only, please. Animations, video, audio, links welcome and encouraged. Pricing is per page.
*** Additional charge for inclusion of links, animations, video, audio or other enhancements


eNews from DrillingContractor.org (Back to top)

enews-positions

ENEWS FROM DRILLINGCONTRACTOR.ORG is DC’s electronic tool to communicate with the drilling & completion industry. DC is published in print format six times per year, and eNews from DrillingContractor.org ensures that our readers receive up-to-date information 24 times per year.

eNews presents original news and features, as well as information from key industry players, updates on IADC activities, exclusive reports from IADC conferences, reader surveys and more. Each edition of eNews links back to DrillingContractor.org.

FREQUENCY DISCOUNTS: follow the same program as for DrillingContractor.org. Placements in eNews count as DrillingContractor.org placements, and vice versa

MONTHLY STATS (July 2014 vs July 2013):
Impressions: 45,914 vs 41,763 (+10%)
Clicks: 97 vs 133
Clickthrough rate: 0.21% vs .32%

GROWTH (July 2013 – July 2014):
Impressions: 414,855 (+45%) Clicks: 1,135 (+31%) Open Rate: 17% Clickthrough rate: 0.27%

ENEWS SPONSORSHIPS Banner (468×60) Poster (300×250)
Top of News Page 2,790 4,240
Middle of News Page 2,570 4,030
Bottom of News Page 2,340 3,465


2015 ENEWS SCHEDULE

(24 EDITIONS)

JANUARY

7 - General news & features

21 - General news & features

FEBRUARY

11 -Report from IADC Health, Safety, Environment and Training Conference, and general news & features

MARCH 18 – Report from SPE/IADC Drilling Conference, and general news & features

19 - Report from SPE/IADC Drilling Conference, and general news & features

20 - Report from SPE/IADC Drilling Conference, and general news & features
APRIL 1 – Report from Coiled Tubing & Well Intervention Conference, and general news and features

22 – Report from IADC/SPE Managed Pressure and Underbalanced Operations Conference and IADC Dual Gradient Drilling Workshop
MAY 13 - Report from 2015 OTC

20 - Report from IADC Drilling Onshore Conference, and general news & features
JUNE 10 - General news & features

24 - Report from IADC World Drilling 2015 Conference, and general news & features
JULY 8 – General news & features

22 – General news & features
AUGUST 5 – General news & features

19 – General news & features
SEPTEMBER 2 – Report from IADC Well Control Conference of the Americas & Exhibition

16 – Report from Offshore Europe
OCTOBER 7 -Report from IADC Drilling HSE Europe Conference & SPE Annual Technical Conference

21 – Report from IADC Advanced Rig Technology Conference
NOVEMBER 4 – General news & features

11 – Report from IADC Annual General Meeting

25 – Report from IADC Critical Issues Asia Pacific Conference
DECEMBER 16 - Report from International Petroleum Technology Conference


Drill Bits (Back to top)

enews-positions

CHAMPION BETTER LEGISLATION AND REGULATION: Drill Bits is IADC’s major vehicle for communicating about pending legislation and regulation impacting the global drilling community. IADC’s electronic newsletter Drill Bits reaches 24,000 readers monthly, keeping them abreast of the latest news that can affect their business.

In addition, Drill Bits highlights IADC initiatives, new IADC members, safety milestones, newly accredited training providers and more.

EMAIL STATS (August 2014 Edition):
Sent: 24,257
Open Rate: 18.7%

WEB STATS (August 2014):
Pageviews: 916
Avg. Time On Site: 00:01:43

DRILL BITS E-NEWSLETTER ADS Banner (468×60) Poster (300×250)
Top 2,205 N/A
Middle 1,995 3,255
Bottom 1,785 2,890


IADC.org (Back to top)

ADVERTISE ON WWW.IADC.ORG AND MAKE YOUR IMPACT ON THE GLOBAL DRILLING INDUSTRY: Internet marketers can now target the global drilling industry through selected pages on its leading website – www.IADC.org, official site of the International Association of Drilling Contractors. IADC.org is one of the oldest websites in the E&P industry, founded in 1995, and enjoys traffic of more than 31,000 visitors per month — and growing — with more than 95,000 page views (68,000 unique) and a low bounce rate (49%).

iadc-positions
What Can Advertisers Get? Advertisers may choose to advertise only on a given landing page, or can opt for “run of category” – all pages directly linked to the landing page. (PDF files linked to the landing page are excluded.)*

What Landing Pages Are Available? Advertisers can choose from six high-interest IADC landing pages:

  • “About IADC” landing page: Page links include About the Drilling Industry, Links to Member Companies, IADC Regions and Chapters, IADC Officers, IADC Staff, IADC Rotary Rig Report, and many more);**
  • IADC Technical Committees landing page: Links to committees on HSE, Well Control, Training, Advanced Rig Technology, Managed Pressure Drilling, and many more;
  • Bookstore landing page: Links to IADC newsletter Drill Bits, Drilling Contractor magazine & subscriptions, IADC Membership Directory and IADC Bookstore Catalog;**
  • Accreditation landing page: Links to IADC’s exclusive and industry-developed training curricula, such as IADC Rig Pass (rig safety), WellCAP and WellCAP Plus (well control training), and more;
  • HSE landing page: Links to IADC Safety Alerts, IADC Incident Statistics Program (Introduction), IADC HSE Case Guidelines

What Are My Options And Costs? IADC.org offers two distinct alternatives for advertisers. The first, Landing Page Only, displays your advertisement only on the specified landing page. However, for an incremental increase, your advertisement will display on each page directly linked to the landing page.***

* Advertising is unavailable on the IADC.org home page and the IADC events page, along with individual events (www.iadc.org/events and linked pages).
** Advertising within these publications is not included.
*** Linked PDF documents are excluded, and some additional exceptions apply. See table for details.

STATS & SOCIAL MEDIA:
Founded: 1995
Visitors per month:
46,000 and growing
Pageviews: 137,000
Unique pageviews: 104,000
Bounce rate: 50% (Most webpages carry a bounce rate of 50% or higher.)
LinkedIn: 30,000+ Members
Facebook: 6,500+ Likes

WWW.IADC.ORG AD RATES (Gross Per Month, USD)
Landing Page Only 1,365
Run of Category 2,940†


†Run of Category for the HSE Landing Page excludes Rig Pass (Accreditation landing page), and HSE and Training Committee (Committees landing page)

SPECIAL AD POSITION
In addition, advertising is available on the Search page, which will carry through to the Search Results page(s). Price is $1500 gross per month, 3-month minimum run. (Advertisement will not carry through to page links found during searches.)


IADC Drilling Manual (Back to top)

iadc-positions

THE DEFINITIVE RIG OPERATIONS GUIDE: Reach your target technical drilling engineering and operations audience by sponsoring a chapter of the IADC Drilling Manual, the definitive rig operations guide. Released as electronic books during 2014 and scheduled for print in early 2015, the new edition of the IADC Drilling Manual represents the first major upgrade of this respected reference since 1992.

All chapter sponsorships are exclusive! Sponsors can place a full-page, four-color advert on the chapter’s inside front cover. Sponsorships are good for six months in the electronic chapter (eChapter), and for the first 1,000 copies of the print version.

Hurry! Many chapters are already sold out. All prices are net USD.


IADC DRILLING MANUAL CHAPTER ADS  
Full Page (8-3/4" x 11-1/4") 9,500


Rig Reports (Back to top)

Rig Reports

REACH THE RIG WITH YOUR MESSAGE! Have a message you want to bring straight to the rig? Marketing your company’s products and services through IADC checklists and forms provides in-your-face presence at the rig site and before rig-based operational specialists.

High-visibility advertising is available on the front and back covers and inside “flap” of these recently updated checklists and forms. “Flap” visibility is ensured by its purpose to separate pages so that notes will not bleed through to underlying pages. (See illustration below.)

IADC will place your company’s advertisement in each of a 500-unit press run for any of the following indispensable rig forms and checklists (all rates net USD):

IADC DAILY DRILLING REPORT: The IADC Daily Drilling Report is the primary data-collection form for hundreds of rigs around the world. Also called the “tour sheet,” the DDR captures pressure information, depth, payroll information and much more.

Rig Reports

Up to two adverts are available on the front flap. (See diagram.)



IADC DAILY DRILLING REPORT (2T6 OR 3T5 DDR)  
Dimensions (inches) Front Flap
Full Page (8 x 11-1/8) 8,500


IADC DRILLING RIG SAFETY INSPECTION CHECKLIST: The definitive checklist for rig safety inspection is indispensable at the rig site as a comprehensive guide to key hazards. The checklist was recently updated and redesigned. Older versions will need replacement, making this checklist a hot seller. Printed on carbonless paper to provide multiple records.

Adverts available on the back cover, and on both the front and reverse flap. The flap stands out, due to its purpose in separating pages to avoid overwriting future pages.

IADC DRILLING RIG SAFETY INSPECTION CHECKLIST
Dimensions (inches) Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 6,560 5,560 5,000
Fractional (8 x 4-7/8) N/A 2,900 N/A


IADC SAFETY MEETING TOPIC AND RECORD BOOK:Safety meetings on the rig are more important than ever, and the IADC Safety Meeting Topic and Record Book are a rig crew’s guide to vital HSE topics.

Significant revisions were incorporated into this popular form to highlight important safety topics in today’s complex drilling industry. Further, the form was reorganized to improve the flow of topics in this popular form. Printed on carbonless paper for multiple copies.

IADC WEEKLY SAFETY MEETING REPORT: Crews can choose their own topics for discussion using this convenient and fast-selling form, printed on carbonless paper for multiple copies.

IADC SAFETY MEETING TOPIC AND RECORD BOOK
IADC WEEKLY SAFETY MEETING REPORT
Dimensions (inches) Inside Front Cover Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 6,800 6,560 5,560 5,000
Fractional (8 x 4-7/8) N/A N/A 2,900 N/A


IADC DAILY ENGINE REPORT: The newly revised IADC Daily Engine Report is an essential record of drilling engine temperature and pressures. Among the functional improvements is space for measurements of additional mud pumps and multiple record sheets on carbonless paper.

IADC DAILY ENGINE REPORT
Dimensions (inches) Inside Front Cover Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 5,800 4,700 4,000 3,800
Fractional (8 x 4-7/8) N/A N/A 2,500 N/A


IADC MUD PUMP INSPECTION CHECKLIST: Maintaining high fluid throughput is essential in many of today’s difficult wells. This new form is one that goes to the heart of today’s drilling challenges..

IADC NEAR MISS REPORTS: Reducing near misses is the next big push in wells safety. This new form, supported by several major international operators, is a huge step forward in wells HSE. Two versions! One for Drilling, one for Well Servicing/Workover!

IADC MUD PUMP INSPECTION CHECKLIST
IADC NEAR MISS REPORTS
Dimensions (inches) Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 7,900 6,900 6,500
Fractional (8 x 4-7/8) N/A 3,300 N/A

 

Ads on Pads



IADC Membership Directory (Back to top)

IADC Membership Directory

JOIN THE LEADERS OF THE GLOBAL DRILLING INDUSTRY. ADVERTISE IN THE 2015 IADC MEMBERSHIP DIRECTORY!
AD CLOSING: 20 March – MATERIALS DUE: 27 March

MISSION: The 2015 IADC Membership Directory is the definitive guide to the global drilling industry and your opportunity to connect with the global wellsite industry – rig owners both land and offshore and the oil companies they serve.

READERSHIP: IADC, the International Association of Drilling Contractors, is the only industry trade association with international scope among drilling contractors, oil companies and service firms alike. Accordingly, the 2015 IADC Membership Directory has matured into an indispensable global reference of key operators, contractors, drilling rigs, suppliers and services for the full year of its useful life.

The IADC Membership Directory puts your marketing message in the hands of 5,000 drilling and producing executives. If you do business with the worldwide rig fleet, the 2015 IADC Membership Directory is an outstanding advertising value. It is also an excellent way to highlight your company’s support for IADC’s initiatives in government affairs, HSE, well control, technology and more.

The IADC Membership Directory will be published in April and enjoy bonus distribution at the 2015 Offshore Technology Conference, 4-7 May in Houston.

Tabbed Section dividers boost ad visibility economically. Increase the visibility of your firm’s advertisement this year in the 2015 Directory by reserving a tabbed section divider. Each of the Directory’s major sections will be introduced by a tabbed, heavy-stock divider. Hurry! Spots are limited! Right of first refusal applies to divider-page advertisers in the 2014 IADC Directory.


ADVERTISING RATES 4/Color B&W
2-Page Spread 12,285 N/A
Back Cover 8,100 N/A
Inside Front Cover 7,955 N/A
Tabbed Divider Page 7,835 N/A
Full Page 6,985 6,335
1/2 Page Island 4,645 3,995
1/2 Page Vertical or Horizontal 4,400 3,750
1/4 Page 2,595 1,945



AGENCY COMMISSION: 15% commission to recognized agencies on gross billing for space, color, cover or special position, and insert charges. No commission on miscellaneous charges or for classifieds.

CASH DISCOUNT: 2% net after agency commission, if paid within 15 days from date of invoice.

MECHANICAL REQUIREMENTS: Ad sizes and other mechanical requirements are identical to those of Drilling Contractor.

PUBLISHER’S PROTECTIVE CLAUSES: a. Advertisers and advertising agencies assume liability for all content and illustrations printed and assume responsibility for any claims arising therefrom against the publisher. b. Publisher reserves the right to reject any advertising which he feels is not in keeping with the publication’s standards and to prominently place the word “advertisement” with copy that closely resembles editorial material.
c. Publisher will repeat latest advertisement for scheduled space when no new acceptable copy is furnished.
d. Cancellations accepted only before closing date for reservations. e. Publisher reserves the right to require payment in advance.

Sales Offices (Back to top)

Global Sales Representatives

For all sales inquiries regarding Drilling Contractor, official magazine of the International Association of Drilling Contractors, please contact the offices below:

 

North America

Bill Krull
Phone: +1-713-535-1521
Cell: +1-713-201-6155
Fax: +1-713-523-2339
Email: bill.krull@iadc.org

Amy Vallance
Phone: +1-281-758-5733
Cell: +1-281-928-3520
Fax: +1-281-758-5741
Email: amy.vallance@iadc.org

 

UK

Neil Levett
Phone: +44 1732 459683 • Fax: +44 1732 455837
Email: neil@aladltd.co.uk

Mike Cramp
Phone: +44 7711 022593 • Fax: +44 1732 455837
Email: mike@aladltd.co.uk

 

Scandinavia

Brenda Homewood
Phone: +44 1732 459683
Email: brenda@aladltd.co.uk

 

France

Paul Thornhill
Phone: +44 1732 459683
Email: paul@aladltd.co.uk

 

Netherlands/Austria/Germany/Belgium/Luxembourg

Arthur Schavemaker
Phone: +31 547-275005 • Fax: +31 547-271831
Email: arthur@kenter.nl

 

Italy

Fabio Potesta
Phone: +39 010 570-4948 • Fax: +39 010 553-0088
Email: info@mediapointsrl.it

 

Singapore/Middle East/Australia/Malaysia

June Jonet
Phone: +65 8112-6844 • Fax: +65 6241-5891
Email: junejonet@thesilverback.com

 

Eastern Europe

Maria Budiu
Phone: +39 010 570-4948 • Fax: +39 010 570-49481
Email: maria.budiu@mediapointsrl.it

 

DC/IADC Headquarters

10370 Richmond Avenue, Suite 760 • Houston, TX 77042
PO Box 4287 • Houston, TX 77210-4287
Phone: (713) 292-1945 • Fax: (713) 292-1946
Email: drilling.contractor@iadc.org • Web: www.drillingcontractor.org

Mike Killalea
Group Vice President & Publisher

Brian Parks
Creative Director

Anthony Garwick
Webmaster

For editorial inquiries, contact:
Linda Hsieh
, Managing Editor
Joanne Liou, Associate Editor

Drilling Contractor is the official magazine of the International Association of Drilling Contractors (IADC) and is wholly owned by IADC, which is also the publisher of the annual IADC Membership Directory.

FEATURED MICROSITES


Recent Drilling News

  • 24 October 2014

    GDF SUEZ, BP discover new Central North Sea Field

    “This is an encouraging exploration discovery in a part of the Central North Sea that needs additional volumes of hydrocarbons to open up development options…

  • 24 October 2014

    Chevron, BP discover oil in deepwater US Gulf of Mexico

    The discovery well, on Keathley Canyon Block 10, was drilled by operator Chevron on behalf of the Guadalupe co-owners. The well encountered significant oil pay…

  • 22 October 2014

    Shell discovers gas in pre-salt reservoir offshore Gabon

    Shell announced a frontier exploration discovery offshore Gabon, West Africa. The well Leopard-1 encountered a substantial gas column with around 200 m net gas pay…

  • 22 October 2014

    Statoil proves new oil resources near Grane field in North Sea

    Well 25/8-18 S, drilled by the rig Transocean Leader, proved an oil column of 25 m in the Heimdal Formation. The estimated volume of the discovery…

  • 21 October 2014

    IADC Cybersecurity Task Group to provide industry guidance to assess risks

    The oil and gas industry is not immune to cybersecurity threats, from computer viruses and malware to targeted attacks. The IADC Advanced Rig Technology (ART) Committee…

  • Read more news