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2012 DC Editorial Calendar & Media KitClick Here to download the entire 2012 DC Media Kit in PDF format – Highlights |
Drilling Contractor – Official Magazine of the International Association of Drilling Contractors
Mission: DC is the only viable magazine exclusively covering the global drilling and completion industry, both land and offshore. The official magazine of the International Association of Drilling Contractors, DC has been published since 1944 and is the longest continuously published magazine focusing on drilling and completion.
Editorial: DC’s editorial is 100 percent drilling- and completion-focused – technology, markets, HSEQ, trends and other critical issues impacting D&C.
Readership: DC’s nearly 35,000 readers are professionals in the oil-and-gas and geothermal drilling and completion industry and include senior management at exploration & production and drilling contractor companies. DC also offers the largest circulation available among drilling contractors (nearly 14,000). Further details on DC’s circulation are available on the facing page.
In every issue: In addition to scheduled features (see Editorial Calendar), DC publishes several high-interest departments:
- Drilling Ahead: Opinion column giving insights into the D&C industry.
- D&C News: Presents the latest news in the drilling and completion industry—drilling contracts, field development, hydrocarbon discoveries, and more.
- D&C Tech Digest: Concise summaries of timely drilling and completion technical achievements and milestones.
- HSE Corner: Health, safety & environment-related trends and practical training advice.
- Perspectives: Profiles of men and women who stand tall in the D&C business.
- IADC Connection: Focus on IADC news, initiatives and opinions.
DrillingContractor.org: DC’s newly redesigned website dedicated to all things drilling and completions now offers features, news articles and exclusive videos to help readers keep up with the newest trends in the industry. Article are organized into these categories for easier browsing and searching: Market Trends, Rigs & Equipment, Downhole Technologies, MPD & UBO, Drill Bits, Downhole & Completion Fluids, Well Control, HSE & Training, Completions/Zonal Isolation/Well Intervention, and IADC. DC will continue to offer enhanced editorial to complement the print magazine, including animations, videos, additional graphics and content.
eNews from DrillingContractor.org: DC’s electronic newsletters are e-mailed to DC subscribers 22 times a year, reporting from key industry conferences and events and on the latest industry news and technology updates. Articles link back to the DC website to boost readership. eNews also conducts periodic reader surveys on important topics and notifies readers when a new issue of DC can be read online.
Circulation (Back to top)
« Nearly 35,000 readers worldwide, virtually all involved in drilling and completion activities, or upstream management. No circulation is wasted on refining, pipeline, gas processing, reservoir, geology, production.
« High-value readers:
- Drilling & Completion Engineers: 29.3%
- Management/Company Officers/Owners: 38.6%
- Drilling/Completion Operations: 23.4%
« Reaching key players:
- Drilling & Completion Professionals employed by Oil-Producing Firms: 40.1%
- Drilling Contractors: 39.7%
« Bonus distribution at high-interest conferences worldwide
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Editorial Calendar (Back to top)
JANUARY/FEBRUARY - Ad Closing: 6 January, Materials Due: 13 January
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MARCH/APRIL - Ad Closing: 17 February, Materials Due: 24 February
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MAY/JUNE - Ad Closing: 29 March, Materials Due: 5 April
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JULY/AUGUST - Ad Closing: 14 June, Materials Due: 21 June
SPECIAL READERSHIP SURVEY! How many readers read and remembered your ad? Find out with our bonus reader survey. Select ads only. Contact sales rep for details.
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SEPTEMBER/OCTOBER – Ad Closing: 17 August, Materials Due: 24 August
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NOVEMBER/DECEMBER - Ad Closing: 3 October, Materials Due: 10 October
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* “Innovating While Drilling (IWD)” is a trademark of the International Association of Drilling Contractors and Drilling Contractor.
Ad Rates (Back to top)
All prices are in US dollars. Frequency rates are based on the number of insertions used within a 12-month period (whether ROB, special position, covers, etc). Each page or fraction qualifies as one insertion. Spreads count as 2 insertions.
| 4/color rates | 1x | 3x | 6x | 12x | 18x | 24x |
| 2-Page Spread | 16,365 | 15,710 | 15,085 | 14,610 | 14,200 | 13,860 |
| Full Page | 8,615 | 8,270 | 7,940 | 7,690 | 7,475 | 7,295 |
| 2/3 Page | 7,065 | 6,780 | 6,510 | 6,305 | 6,130 | 5,980 |
| 1/2 Island | 6,375 | 6,120 | 5,955 | 5,690 | 5,530 | 5,400 |
| 1/2 Page | 5,770 | 5,540 | 5,320 | 5,150 | 5,010 | 4,890 |
| 1/3 Page | 4,400 | 4,300 | 4,210 | 4,040 | 3,960 | 3,720 |
| 1/4 Page | 3,790 | 3,640 | 3,495 | 3,420 | 3,365 | 3,140 |
| B&W rates | 1x | 3x | 6x | 12x | 18x | 24x |
| 2-Page Spread | 14,315 | 13,660 | 13,035 | 12,560 | 12,150 | 11,810 |
| Full Page | 7,035 | 6,690 | 6,360 | 6,110 | 5,895 | 5,715 |
| 2/3 Page | 5,485 | 5,200 | 4,930 | 4,725 | 4,550 | 4,400 |
| 1/2 Island | 4,795 | 4,540 | 4,375 | 4,110 | 3,950 | 3,820 |
| 1/2 Page | 4,190 | 3,960 | 3,740 | 3,570 | 3,430 | 3,310 |
| 1/3 Page | 2,820 | 2,720 | 2,630 | 2,460 | 2,380 | 2,140 |
| 1/4 Page | 2,210 | 2,060 | 1,915 | 1,840 | 1,785 | 1,560 |
| Special Positions (includes 4C) | 1x | 3x | 6x | 12x | 18x |
| Back Cover | 10,220 | 9,525 | 9,315 | 8,860 | 8,515 |
| Inside Cover Front | 9,620 | 9,495 | 9,390 | 9,155 | 8,940 |
| Inside Back Cover | 9,020 | 8,910 | 8,810 | 8,590 | 8,405 |
| Opposite Contents | 9,385 | 9,090 | 8,800 | 8,625 | 8,450 |
| Spread Between Table and Contents | 17,815 | 17,210 | 16,360 | 15,930 | 15,270 |
| Opposite Drilling Ahead, Tech Digest, D&C News | 9,020 | 8,725 | 8,430 | 8,230 | 8,035 |
| Color Charges | Page or Fraction | Spread |
| Standard AAAA or Process Colors | ||
| Black + 1 Color | 630 | 820 |
| Black + 2 Color | 1,030 | 1,340 |
| 4-Color Process | 1,580 | 2,050 |
| Matched Colors | ||
| Black + 1 Matched | 820 | 1,060 |
| Black + 2 Matched | 1,230 | 1,600 |
| Metallic Inks | 810 | 1,050 |
| 5th Color | 690 | 900 |
| Bleed | No Charge | No Charge |
Classified Advertising:
$200/column inch. Payable in advance for the first insertion and invoiced thereafter. No agency commission.
Inserts/Specialties:
Bound-in, tabbed, loose, polybag, stickers, CDs – contact publisher. Details available upon request.
Rate Protective Clause:
When new rates are announced, contract advertisers will be protected at their contract rates for the duration of their contract. Contracts made prior to the effective date of the new rates will also be protected at the then-existing rates.
Agency Commission:
15% commission to recognized agencies on gross billing for space, color, cover or special position, and insert charges. No commission on miscellaneous charges, for classifieds or for adverts placed in the IADC Business Card Directory (see right).
Cash Discount:
2% net after agency commission, if paid within 15 days from date of invoice.
Publisher’s Protective Clauses:
a. Advertisers and advertising agencies assume liability for all content and illustrations printed, and also assume responsibility for any claims arising therefrom against the publisher.
b. Publisher reserves the right to reject any advertising which he feels is not in keeping with the publication’s standards and to place the word “advertisement” with copy that closely resembles editorial material.
c. Publisher will repeat latest advertisement for scheduled space when no new acceptable copy is furnished.
d. Cancellations accepted only before closing date for reservations.
Specs (Back to top)
Preferred Materials: Digital artwork can be supplied in most platforms including high resolution PDF, Adobe InDesign, QuarkXpress, Adobe Illustrator and Photoshop. Please ensure colors are CMYK or PMS spot, and include a color proof. All fonts should either be included or converted to outlines.
Adobe InDesign – preflight to ensure colors are CMYK or PMS spot colors and use package function to copy all fonts and images.
QuarkXpress- ensure colors are CMYK or PMS spot colors and use collect for output function to attach all fonts.
Adobe Illustrator – save graphics in EPS format with fonts outlined. Set color to CMYK or PMS spot colors.
Adobe Photoshop - save as EPS files in CMYK format with a preview of 8 bits/pixel and binary encoding. Minimum resolution must be 254 pixels/inch (100 pixels/cm).
$250 conversion fee for commercial film (right reading, emulsion side down). Minimum 150 line screen for halftones. Provide press proof.
FTP Requirements: You may supply your advertisement to the Drilling Contractor FTP site. Connection details are:
Host (FTP Address): ftp.iadc.org
User ID: IADCFTP
Password: 14tpn0w (one-four-t-p-n-zero-w)
Please Note: Select “Allow Passive Transfers” in your FTP browser or application such as Fetch/WS FTP Pro. This option is under your “Advanced” tab. Once the file transfer has completed, please send an e-mail to drilling.contractor@iadc.org with the file name. If using a web browser on a PC, enter this line into the address bar: ftp://atlantic01:adman,02@ftp.rrd.com/atlantic01a
Shipping info: You may also send advertising materials to:
Drilling Contractor
10370 Richmond Ave., Ste. 760
Houston, TX 77042
Website (Back to top)
Drillingcontractor.org is unique among industry publication websites due to the enhanced online editorial complementing DC’s respected print version. Examples of web exclusives include animations and videos related to articles published in DC, as well as additional graphics, editorial and case histories. Each article featuring enhanced editorial includes a footnote directing readers to check out the additional material on DrillingContractor.org. DrillingContractor.org also maintains thorough archives of past issues.
DrillingContractor.org is also a news and information source in its own right. In addition to maintaining DC archives, DrillingContractor.org provides news on key industry topics and conducts reader surveys on issues of interest.
To ensure the quickest delivery of our editorial and to deliver readers to DrillingContractor.org, we notify readers when each new issue is available online via DC’s electronic newsletter, eNews from DrillingContractor.org.
AVAILABLE SIZES, PAGES & PRICING
| Monthly charges (USD) |
Banner By DC Masthead (468×60) |
Banner (468×60) |
Poster (300×250) |
Skyscraper (120×600) |
Button (120×240) |
| Home | 1,100 | 950 | 1,100 | 1,100 | 700 |
| Inside Pages | 950 | 825 | 1000 | n/a | n/a |
Frequency Discounts
DrillingContractor.org offers discounts on placement based on the number of placements within 12 calendar months as follows:
- 3-5 placements: 10%
- 6-12 placements: 15%
“Placement” is defined as a single web advertisement that runs for an entire month. Multiple advertisements in a given month count as multiple placements (i.e., an ad on the “HOME” page and an ad on the “NEWS ARCHIVE” page count as two placements).
Custom Web Opportunities
Custom marketing opportunities are also available. Contact publisher.
eNews (Back to top)
eNews from DrillingContractor.org is DC’s latest electronic tool to communicate with the drilling & completion industry. DC is published in print format six times per year, and eNews from DrillingContractor.org ensures that our readers receive up-to-date information 22 times per year.
eNews presents original news and features, as well as information from key industry players, updates on IADC activities, exclusive reports from IADC conferences, reader surveys and more. Each edition of eNews links back to DrillingContractor.org.
eNews frequency discounts follow the same program as for DrillingContractor.org. Placements in eNews count as DrillingContractor.org placements, and vice versa.
Ad Spots Top of news page (banner) 2,300 Middle of news page (poster) 3,400 Middle of news page (banner) 2,100 Bottom of news page (poster) 2,900 Bottom of news page (banner) 1,800
2012 ENEWS SCHEDULE (22 editions a year)
JANUARY
31 – General news & features
FEBRUARY
14 – Report from IADC Health, Safety, Environment and Training Conference, and general news & features
23 – Preview of IADC/SPE Drilling Conference, and general news & features
MARCH
7 – Report from IADC/SPE Drilling Conference, and general news & features
8 – Report from IADC/SPE Drilling Conference, and general news & features
9 – Report from IADC/SPE Drilling Conference, and general news & features
27 – Report from SPE/IADC Managed Pressure Drilling & Underbalanced Operations Conference, and general news & features
APRIL
17 – Preview of 2012 OTC, and general news & features
MAY
8 – Report from 2012 OTC and IADC Drilling HSE Asia Pacific 2012 Conference
22 – Report from IADC Drilling Onshore Conference
JUNE
7 – General news & features
21 – Report from IADC World Drilling 2012 Conference, and general news & features
JULY
17 – Report from IADC/SPE Asia Pacific Drilling Conference, and general news & features
26 – Report from IADC Lifting & Mechanical Handling Conference, and general news & features
AUGUST
9 – General news & features
23 – General news & features
SEPTEMBER
13 – General news & features
OCTOBER
2 – Report from IADC Drilling HSE Europe Conference, and general news & features
30 – Report from IADC Drilling Africa Conference, and general news & features
NOVEMBER
15 – Report from IADC Annual General Meeting, and general news & features
29 – Report from IADC Critical Issues Middle East Conference, and general news & features
DECEMBER
13 – General news & features
Directory (Back to top)
AD CLOSING: 15 March – MATERIALS DUE: 6 April
The IADC Membership Directory is the definitive guide to the global drilling industry and your opportunity to connect with the global wellsite industry—rig owners both land and offshore and the oil companies they serve.
IADC, the International Association of Drilling Contractors, is the only industry trade association with international scope among drilling contractors, oil companies and service firms alike. Accordingly, the IADC Membership Directory has matured into an indispensable global reference of key operators, contractors, drilling rigs, suppliers and services for the full year of its useful life.
The IADC Membership Directory puts your marketing message in the hands of 5,000 drilling and producing executives. If you do business with the worldwide rig fleet, the IADC Membership Directory is an outstanding advertising value. It is also an excellent way to highlight your company’s support for IADC’s initiatives in government affairs, HSE, well control, technology and more. And Directory advertisers get the main part of their regular IADC membership listing printed in bold at no extra charge. (Companies must be IADC members to receive the bold listing.)
The 2012 IADC Membership Directory will be published in April and enjoy bonus distribution at the 2012 Offshore Technology Conference, 30 April-3 May in Houston.
The 2012 IADC Membership Directory closes 15 March. Materials are due 6 April. To reserve space, call the sales office near you.
Tabbed Section dividers boost ad visibility economically
« Increase the visibility of your firm’s advertisement this year in the 2012 Directory by reserving a tabbed section divider. Each of the Directory’s 3 major sections—listings of contractors, producers and associates—will be introduced by a tabbed, heavy-stock divider. Additional tabs are available for the contractor headquarters and rig locations, products and services, and the general index sections. Hurry! Spots are limited!
« Right of first refusal applies to divider-page advertisers in the 2011 IADC Directory.
| Advertising Rates | 4/Color | B&W |
| 2-Page Spread | 11,700 | — |
| Back Cover | 6,850 | — |
| Inside Front Cover | 7,575 | — |
| Tabbed Divider Page | 7,460 | — |
| 1 Page | 6,650 | 5,965 |
| 1/2 Island | 4,425 | 3,740 |
| 1/2 Vertical or Horizontal | 4,190 | 3,510 |
| 1/4 Page | 2,470 | 1,785 |
| Color Charges | Page or Fraction |
| Black + 1 Color | 325 |
| Black + 2 or 3 Colors | 650 |
| 5th Color | 325 |
| No charge for 4 color on 2-page spreads, back/inside-front covers or tabbed divider pages. | |
Bold Listings: For IADC-member companies, advertisement purchase includes bold-face listing of Directory headquarters address and contact numbers.
Agency Commission: 15% to recognized agencies on gross billing on space, color, cover or special position.
Cash Discount: 2% net after agency commission if paid within 15 days from date of invoice.
Mechanical Requirements: Ad sizes and other mechanical requirements are identical to those of Drilling Contractor.
Sales Offices (Back to top)
For all sales inquiries regarding Drilling Contractor, official magazine of the International Association of Drilling Contractors, please contact the offices below:
Atlantic Communications Sales Offices
North America
ATCOM Houston
1635 W Alabama | Houston, TX 77006
Fax: +1-713-535-1520
Bill Krull: Phone: +1-713-535-1521
Diana Smith: Phone: +1-713-874-2212
UK/France/Scandinavia
Neil Levett
Phone: +44 1732 459683 • Fax: +44 1732 455837
Email: neil@aladltd.co.uk
Netherlands/Austria/Germany
Arthur Schavemaker
Phone: +31 547-275005 • Fax: +31 547-271831
Email: arthur@kenter.nl
Italy
Fabio Potesta
Phone: +39 010 570-4948 • Fax: +39 010 553-0088
Email: info@mediapointsrl.it
Malaysia
Koh Earn Soo
Phone: +03 21633637 • Fax: +03 21624397
Email: kes.marketintelligence@gmail.com
Singapore/Middle East/Australia
June Jonet
Phone: +65 8112-6844 • Fax: +65 6241-5891
Email: junejonet@thesilverback.com
Japan
Akiyoshi Ojima
Phone: +045-624-3502 • Fax: +045-624-3503
Email: ojima@mediaship.jp
Drilling Contractor Headquarters
10370 Richmond Avenue, Suite 760 • Houston, TX 77042
PO Box 4287 • Houston, TX 77210-4287
Phone: (713) 292-1945 • Fax: (713) 292-1946
Email: drilling.contractor@iadc.org • Web: www.drillingcontractor.org
Mike Killalea
Group Vice President & Publisher
Brian Parks
Creative Director
For editorial inquiries, contact:
Linda Hsieh, Managing Editor
Joanne Liou, Editorial Coordinato
Katherine Scott, Editorial Coordinator
