Home / 2016 DC Editorial Calendar & Media Kit

2016 DC Editorial Calendar & Media Kit

Looking for the 2015 DC Media Kit? Click Here

 

QUICK LINKS

DRILLING CONTRACTOR MAGAZINE

DIGITAL PRODUCTS

IADC BOOKSTORE

CONTACT IADC

DC 2016 Media Kit

Click Here to download the entire 2016 DC Media Kit in PDF format

QUICK STATS

DC SUBSCRIBERS

34900+

DC WEBSITE USERS/MONTH

30000+

IADC.ORG USERS/MONTH

30000+

DC FACEBOOK LIKES

27400+

IADC LINKEDIN MEMBERS

33800+

DC YOUTUBE VIDEO VIEWS

1.2M+

 

HIGHLIGHTS

DRILLING CONTRACTOR MAGAZINE

DC_JULY15_CoverDC continues to set new standards for excellence in E&P B2B publishing to fulfill our mission as definitive media in the drilling space. In the pages that follow, you will learn how DC has built upon its proud 71-year history to break ground in exciting ways.

MISSION: DC is the definitive source for the global drilling and completion industry, both land and offshore, and the only viable magazine exclusively covering this space. DC’s enhanced editorial employs QR codes to help readers find related multimedia and other resources. The official magazine of the International Association of Drilling Contractors, DC has been published since 1944 and is the longest continuously published magazine focusing on drilling and completion (D&C).

EDITORIAL: DC’s editorial is 100 percent drilling and completion focused – technology, markets, HSEQ, trends and other critical issues impacting D&C. DC is the only E&P magazine to write about HSE, training and competency in every issue. DC is also the only magazine covering completions in every issue. And of course, every issue features drilling technology and trends.

READERSHIP: DC’s 34,900-plus readers are professionals in the oil-and-gas and geothermal drilling and completion industry and include senior management at exploration & production and drilling contractor companies. DC also offers the largest circulation available among drilling contractors (more than 12,500). Further details on DC’s circulation are available on the circulation page.

Mission driven as the definitive B2B source for drilling and completions globally, land and offshore. Print editorial enhanced with online original multimedia.

IN EVERY ISSUE: In addition to scheduled features (see Editorial Calendar), DC publishes several high-interest departments:

  • DRILLING AHEAD: Opinion column giving insights into the D&C industry.
  • D&C NEWS: Presents the latest news in the drilling and completion industry – drilling contracts, field development, hydrocarbon discoveries and more.
  • D&C TECH DIGEST: Concise summaries of timely drilling and completion technical achievements and milestones.
  • HSE&T CORNER: Trends and practical advice in training, competency, health, safety, the environment for the wells industry.
  • PERSPECTIVES: Profiles of men and women who stand tall in the D&C business.
  • IADC CONNECTION: Focus on IADC news, initiatives and opinions.
“DC is the best magazine in our field… DC articles are well researched, quite accurate, relevant and current, and with its regular interviews with leaders in our business, carries enough authority to make the reader want to sit up straight and take note!”WELLS MANAGER, MAJOR OPERATOR, MIDDLE EAST

DRILLINGCONTRACTOR.ORG

The perfect complement to print DC, featuring great original content and the most original multimedia in E&P B2B.

MISSION: DC’s website, dedicated to all things drilling and completions, offers features, news articles and exclusive videos to help readers keep up with the newest trends in the industry. DC will continue to offer enhanced editorial to complement the print magazine, including animations, videos, additional graphics and content.

READERSHIP: More than 30,000 unique visitors per month and climbing! Total ad clicks average more than 5,500 per month with the overall clickthrough-rate over 5% for the first half of 2015.

SURFING DRILLINGCONTRACTOR.ORG:

  • MICROSITES: DrillingContractor.org offers highly specialized microsites to help you carefully hone your marketing message. Each microsite focuses on a key niche within the well-construction discipline, from HSE to global markets. Each of our eight standing microsites focuses on a specific area of interest within the well-construction sector. Content includes our great topical articles from DC, as well as original editorial and multimedia.
  • MULTIMEDIA: DC’s website is the industry leader in original digital content, including video interviews with key industry executives and on-site reporting.
  • VIRTUAL PANEL DISCUSSIONS: DrillingContractor.org and IADC.org now offer high-interest sessions of approximately an hour featuring expert panelists on the pressing issues confronting the well-construction industry. DC’s prerecorded virtual panel discussions blend video of speakers with slides to produce an intimate, engaging event.
  • DIGITAL READER: DC’s digital edition is a key part of our mission to deliver the best content in the E&P B2B business. The DC digital edition faithfully reproduces all print articles, and industry quickly embraced it. It is one of the top pages on DrillingContractor.org.

ENEWS FROM DRILLINGCONTRACTOR.ORG

Original reporting with emphasis on multimedia 23 times per year, linking to www.DrillingContractor.org.

MISSION: Driven by original reporting from key industry events and on the latest industry news and technology updates. Innovative use of video and multimedia distinguish eNews from the herd.

READERSHIP: 30,000 subscribers and growing, up from 8,000 in mid-2012. With annual impressions upwards of 450,000, eNews boasts a strong 0.22% click-through rate.

DRILL BITS ELECTRONIC NEWSLETTER

Succinct monthly e-letter focused on IADC initiatives, news and governmental actions affecting drilling.

MISSION: IADC champions better legislation and regulation for well delivery, and the monthly e-letter Drill Bits addresses this complex regulatory world. DB’s mission is reporting the myriad activities of IADC, along with updates on legislation, regulation and standards affecting your business.

READERSHIP: Drill Bits reaches some 29,000 subscribers monthly with its unique menu of short, punchy regulatory updates.

IADC.ORG

Official site of IADC, and one of the early web pioneers for the E&P industry. Major focus on catalyzing improved performance in wells delivery.

MISSION: Provide the best information and resources to catalyze improved performance in drilling by enhancing operational integrity and championing better regulation and legislations. Internet marketers can efficiently target the global drilling industry through select pages on this key website – IADC.org, official site of the International Association of Drilling Contractors.

READERSHIP: IADC.org is one of the oldest websites in the E&P industry, founded in 1995, and enjoys traffic of more than 30,000 visitors per month, with more than 135,000 page views and a high click-through-rate (1.59% CTR).

IADC BOOKSTORE PRODUCTS

MISSION: Enhancing operational integrity is a key objective of IADC. Drilling personnel depend on IADC’s unique checklists, safety meeting forms and the IADC Drilling Manual, the definitive drilling operations guide, to assist them through critical operations.

Bring your message right to the rig floor through IADC’s unique offerings.

READERSHIP: IADC pads and manuals are an integral part of drilling operations on hundreds of rigs and are available for advertising and sponsorship. Products include:

  • IADC DRILLING MANUAL: A sweeping rewrite of this definitive operational guide is well under way. Sponsorships are available for each of the approximately two dozen chapters to be included.
  • IADC DAILY DRILLING REPORT: One of IADC’s biggest sellers, the IADC DDR is the leading rig-site data-collection tool.
  • IADC DRILLING RIG SAFETY INSPECTION CHECKLIST: A comprehensive guide to key hazards, the rig checklist was recently updated and redesigned.
  • IADC SAFETY MEETING TOPIC AND RECORD BOOK: Every rig shift (“tour”) kicks off with a safety meeting, which explains the popularity of this venerable resource.
  • IADC WEEKLY SAFETY MEETING REPORT: Crews choose their own topics using this convenient form.
  • IADC DAILY ENGINE REPORT: This newly revised form is essential to rig personnel to record critical engine pressures and temperatures.
  • IADC MUD PUMP INSPECTION CHECKLIST: Maintaining high fluid throughput is essential in many of today’s difficult wells. This new form is one that goes to the heart of today’s drilling challenges.
  • IADC NEAR-MISS REPORT: Reducing near-misses is the next big push in wells safety. This new form, supported by several major international operators, is a huge step forward in wells HSE.

IADC MEMBERSHIP DIRECTORY

The definitive guide to the players in the global drilling industry.

MISSION:The IADC Membership Directory details IADC members worldwide, rig statistics and locations, IADC officers and staff, highlights of new programs and more. The IADC Membership Directory is the definitive guide to the global drilling industry and your opportunity to connect with the global wellsite industry – rig owners both land and offshore and the oil companies they serve.

READERSHIP: The IADC Membership Directory is your opportunity to connect with the global wells industry. With more than 5,000 recipients, the IADC Membership Directory has matured into an indispensable global reference of key operators, contractors, drilling rigs, suppliers and services for the full year of its useful life.

Editorial Calendar

JANUARY/FEBRUARY Ad Closing: 6 January, Materials Due: 11 January
COVERAGE
  • Critical Issues in Drilling & Completion
  • 2016 IADC Chairman Profile
  • 2016 IADC/SPE Drilling Conference Special
  • Health, Safety, Environment & Training
  • Regional Focus: Africa
  • Completions: Multistage Stimulation
SCHEDULED BONUS DISTRIBUTION
  • IADC Health, Safety, Environment and Training Conference & Exhibition 2-3 Feb, Houston
  • SPE Hydraulic Fracturing Technology Conference 9-11 Feb, The Woodlands, Texas
  • IADC Drilling Africa Conference & Exhibition 15-16 Feb, Cape Town, South Africa
  • IADC Drilling HSE&T Asia Pacific Conference & Exhibition 24-25 Feb, Kuala Lumpur
  • SPE/IADC Drilling Conference 1-3 March, Fort Worth, Texas
  • IADC International Deepwater Drilling Conference & Exhibition 15-16 March, Rio de Janeiro

 

MARCH/APRIL Ad Closing: 11 February, Materials Due: 18 February
COVERAGE
  • Innovating While Drilling (IWD)*, including Drilling Optimization, Rotary Steerable Systems and Managed Pressure Drilling
  • Regional Focus: Asia Pacific, including Australasia
  • Completions: Coiled Tubing & Well Intervention
SCHEDULED BONUS DISTRIBUTION
  • SPE/ICOTA Coiled Tubing & Well Intervention Conference & Exhibition 22-23 March, The Woodlands, Texas
  • OTC Asia 22-25 March, Kuala Lumpur
  • IADC/SPE Managed Pressure Drilling & Underbalanced Operations Conference & Exhibition 12-13 April, Galveston, Texas

 

MAY/JUNE Ad Closing: 5 April, Materials Due: 12 April
COVERAGE
  • Offshore Market & Technologies
  • Onshore Drilling, including a Shale Report
  • Regional Focus: Gulf of Mexico, including Mexico
  • Completions: Pre-Salt Completions
SCHEDULED BONUS DISTRIBUTION
  • Offshore Technology Conference 2-5 May, Houston, Texas
  • IADC Drilling Onshore Conference & Exhibition 19 May, Houston, Texas
  • IADC World Drilling 2016 Conference & Exhibition 15-16 June, Lisbon, Portugal

 

JULY/AUGUST Ad Closing: 27 May, Materials Due: 2 June
COVERAGE
  • Innovating While Drilling (IWD)*, including Drill Pipe, HPHT, Drill Bits and Fluids
  • Regional Focus: North Sea and Europe
  • Water Management
  • Completions: Cementing Technologies
SCHEDULED BONUS DISTRIBUTION
  • IADC/SPE Asia Pacific Drilling Technology Conference 22-24 August, Singapore
  • Offshore Northern Seas 29 Aug – 1 Sep, Stavanger
SPECIAL READERSHIP SURVEY! How many readers read and remembered your ad? Find out with our bonus reader survey. Select ads only. Contact sales rep for details.

 

SEPTEMBER/OCTOBER Ad Closing: 4 August, Materials Due: 11 August
COVERAGE
  • Drilling Rigs, Equipment and Automation
  • Health, Safety, Environment and Training
  • Regional Focus: Latin America
  • Well Control
  • Completions: Deepwater Frac-Packs
SCHEDULED BONUS DISTRIBUTION
  • IADC Advanced Rig Technology Conference 13-14 September, Galveston, Texas
  • IADC Drilling HSE Europe Conference & Exhibition 21-22 September, Amsterdam
  • SPE Annual Technical Conference & Exhibition 26-28 September, Dubai
  • IADC Contracts & Risk Management Conference 11-12 October, Houston, Texas
  • IADC Well COntrol Europe Conference & Exhibition 19-20 October, Copenhagen, Denmark

 

NOVEMBER/DECEMBER Ad Closing: 30 September, Materials Due: 7 October
COVERAGE
  • IADC Annual General Meeting Special
  • 2017 Global Drilling Outlook
  • Regional Focus: Middle East
  • Completions: Sour Gas Completions
SCHEDULED BONUS DISTRIBUTION
  • IADC Annual General Meeting 2-4 November, Scottsdale, Arizona
  • International Petroleum Technology Conference 14-16 November, Bangkok
  • IADC Critical Issues Middle East Conference & Exhibition 13-14 December, Dubai
* “Innovating While Drilling (IWD)” is a trademark of the International Association of Drilling Contractors and Drilling Contractor.

Circulation

NEARLY 35,000 READERS WORLDWIDE

Virtually all of our readers are involved in drilling and completion activities or upstream management. No circulation is wasted on refining, pipeline, gas processing, reservoir, production.

High-Value Readers

  • Drilling & Completion Engineers: 30.1%
  • Management/Company Officers/Owners: 38.9%
  • Drilling/Completion Operations: 22.1%

Reaching Key Players

  • Drilling & Completion Professionals employed by Oil-Producing Firms: 42.8%
  • Drilling Contractors: 36.0%

Bonus Distribution

  • DC is distributed at over 20 high-interest conferences worldwide.

CIRCULATION BREAKDOWN BY COMPANY TYPE

img-circ-breakdown-companies

CIRCULATION BREAKDOWN BY JOB TYPE

img-circ-breakdown-jobs

GEOGRAPHIC ANALYSIS

img-geo-analysis

Print Rates

ADVERTISING RATES (4-COLOR)

1x 3x 6x 9x 12x 18x 21x 24x
2-Page Spread 17,180 16,650 16,140 15,780 15,480 15,250 15,115 15,010
Full Page 9,045 8,765 8,495 8,305 8,150 8,025 7,955 7,900
2/3 Page 7,420 7,190 6,965 6,810 6,680 6,580 6,520 6,475
1/2 Island 6,700 6,490 6,340 6,145 6,030 5,940 5,890 5,850
1/2 Page 6,060 5,875 5,690 5,565 5,460 5,380 5,335 5,300
1/3 Page 4,620 4,560 4,505 4,365 4,315 4,250 4,212 4,185
1/4 Page 3,980 3,860 3,740 3,660 3,620 3,550 3,520 3,495

SPECIAL POSITION ADVERTISING RATES (4-COLOR)

1x 3x 6x 9x 12x 18x 21x 24x
Back Cover 10,730 10,325 10,015 9,815 9,680 9,575 9,490 9,425
Inside Cover Front 10,100 9,715 9,425 9,240 9,110 9,010 8,930 8,870
Inside Back Cover 9,470 9,110 8,840 8,665 8,545 8,450 8,375 8,315
Opposite Table of Contents 9,855 9,480 9,195 9,010 8,885 8,790 8,710 8,650
Spread Between
Table of Contents
18,705 17,995 17,455 17,105 16,865 16,800 16,650 16,550
Opposite Drilling Ahead,
Tech Digest, D&C News
9,470 9,110 8,840 8,665 8,545 8,451 8,375 8,315

 

CLASSIFIED ADVERTISING: $300/column inch. Payable in advance for the first insertion and invoiced thereafter. No agency commission.

INSERTS/SPECIALTIES: Bound-in, tabbed, CDs – contact publisher. Details available upon request.

ALL PRICES IN US DOLLARS: Frequency rates are based on the number of insertions used within a 12-month period (whether ROB, special position, covers, etc). Each page or fraction qualifies as one insertion. Spreads count as 2 insertions.

RATE PROTECTIVE CLAUSE: When new rates are announced, contract advertisers will be protected at their contract rates for the duration of their contract. Contracts made prior to the effective date of the new rates will also be protected at the then-existing rates.

AGENCY COMMISSION: 15% commission to recognized agencies on gross billing for space, color, cover or special position, and insert charges. No commission on miscellaneous charges or for classifieds.

CASH DISCOUNT: 2% net after agency commission, if paid within 15 days from date of invoice.

PUBLISHER’S PROTECTIVE CLAUSES:

  1. Advertisers and advertising agencies assume liability for all content and illustrations printed and assume responsibility for any claims arising therefrom against the publisher.
  2. Publisher reserves the right to reject any advertising which he feels is not in keeping with the publication’s standards and to prominently place the word “advertisement” with copy that closely resembles editorial material.
  3. Publisher will repeat latest advertisement for scheduled space when no new acceptable copy is furnished.
  4. Cancellations accepted only before closing date for reservations.
  5. Publisher reserves the right to require payment in advance.

Print Specs

Advertisement Dimensions

img-specs

PREFERRED MATERIALS: Digital artwork can be supplied in most platforms, preferably high-resolution PDF, Adobe InDesign CC 2015 (INDD), Adobe Illustrator CC 2015 (AI/EPS), or Photoshop CC 2015 (EPS/TIF). Please ensure colors are CMYK (PMS spot colors should be converted to process). All fonts should either be included or converted to outlines.

  • ADOBE INDESIGN CC 2015 – preflight to ensure colors are CMYK (PMS spot colors should be converted to process) and use package function to copy all fonts and images.
  • ADOBE ILLUSTRATOR CC 2015 – save graphics in EPS format with fonts outlined. Set document color mode to CMYK (PMS spot colors should be converted to process).
  • ADOBE PHOTOSHOP CC 2015 – save as EPS or TIF files in CMYK format with a preview of 8 bits/pixel and binary encoding. Minimum resolution must be 254 pixels/inch (100 pixels/cm).

FTP REQUIREMENTS: You may supply your advertisement to the Drilling Contractor FTP site. Connection details are:

HOST (FTP ADDRESS): ftp.iadc.org
USER ID: IADCFTP
PASSWORD: 14tpn0w (one-four-t-p-n-zero-w)

Please Note: Select “Allow Passive Transfers” in your FTP browser or application such as Fetch/Filezilla (usually found under the “Advanced” tab). Once the file transfer has completed, please send an e-mail to drilling.contractor@iadc.org with the file name.

SHIPPING/EMAIL INFO: You can email materials (less than 15mb) to drilling.contractor@iadc.org, or ship to:

Drilling Contractor
10370 Richmond Ave., Ste. 760
Houston, TX 77042 USA
+1 713 292 1945

REPRINTS: Reprints are available in low-resolution PDF format of articles published in Drilling Contractor. Reprints may be modified slightly to eliminate internal advertisements or to add promotional material provided by the customer. However, text, headlines and illustrations will remain as they appeared in the original published article.

Price for the low-resolution PDF is US$1500. Links to articles on DrillingContractor.org are available at no charge. DC will supply a JPG of the cover of the issue in question, if desired. Contact drilling.contractor@iadc.org. For pricing on hardcopy reprints, please contact the publisher.

*Do not reserve additional space for gutter
PUBLICATION SPECS
Trim Size 8-1/8″ x 10-7/8″ (206 x 276 mm)
Binding Perfect Bound
Printing Web Offset, 4-color sequence
(cyan, magenta, yellow, black)

 

DrillingContractor.org

DRILLINGCONTRACTOR.ORG is a source of breaking news for the drilling industry, as well as a unique companion to the print edition of Drilling Contractor. DrillingContractor.org reports via text and video alike on the latest news affecting and shaping the global drilling and completions industry.

DrillingContractor.org is set apart by its unique enhanced online editorial complementing DC’s respected print version. Examples of web exclusives include animations and videos related to articles published in DC, as well as additional graphics, editorial and case histories. Each article featuring enhanced editorial includes a footnote directing readers to check out the additional material on DrillingContractor.org. DrillingContractor.org also maintains thorough archives of past issues.

Stats (as of 15 August 2015)

Yearly (2014)

  • Sessions: 517,831
  • Users: 381,446
  • Pageviews: 789,277
  • Impressions: 1,358,316
  • Clicks: 6,898
  • Clickthrough Rate: 0.51%

Monthly (July 2015)

  • Sessions: 35,939
  • Users: 25,578
  • Pageviews: 57,120
  • Impressions: 177,775
  • Clicks: 1,370
  • Clickthrough Rate: 0.77%

SOCIAL MEDIA: Different companies use social media in different ways, but our primary goal is simple: drive users back to our site. Our secondary goal is to take advantage of the engaging nature of social media outlets to extend our web presence.

Each piece of great content we produce has the potential to go viral in any number of our social media platforms, which will lead to more impressions for DrillingContractor.org and will also increase ad clicks.

Facebook 27,400+ Likes
YouTube 1,100+ Subscribers / 1,221,000+ Video Views
LinkedIn 33,800+ Members
Twitter 2,700+ Followers

img-dc

AVAILABLE SIZES, PAGES & PRICING (Monthly Charges, USD) Homepage Inside Pages
Leaderboard (728×90) 1,390 1,270
Masthead (468×60) 1,335 1,155
Poster (300×250) 1,335 1,155
Skyscraper (120×600) 1,335 1,155
Banner (468×60) 1,155 1,000
Button (120×240) 850 725

 

PREFERRED MATERIALS: Artwork can be supplied as JPG, PNG, Animated GIF, or Shockwave Flash. (Please note that any ads rendered in Flash will not be visible on iOS platforms. In these instances, a static backup image will be served.)

Focused Microsites

DC MICROSITES FOCUS ON YOUR NICHE

What's in a DC Microsite?

DC Microsites feature original editorial, as well as links to relevant articles in the online edition of Drilling Contractor.

DrillingContractor.org offers highly specialized microsites to help you carefully hone your marketing message. Each microsite focuses on a key niche within the well-construction discipline, from HSE to global markets.

Each of our eight standing microsites focuses on a specific area of interest within the well-construction sector. Content includes our great topical articles from DC, as well as original editorial and multimedia.

  • DRILLING RIGS & AUTOMATION: covering cutting-edge advances in automation, rig equipment and design, control systems, maintenance, cybersecurity and condition monitoring, and other topics.
  • INNOVATING WHILE DRILLING (IWD)*: addressing key downhole advances, including underbalanced and managed pressure drilling; rotary steerable systems; MWD, LWD, SWD; directional drilling; geosteering; bits; drilling and completion fluids; slim-hole well designs, coiled tubing and much more.
  • ONSHORE ADVANCES: a close look at the hard-charging land market, both in North America and around the world, with extra focus on shale-driven activity and technologies;
  • COMPLETING THE WELL: examining fracturing, stimulation, completion and cementing;
  • IADC: GLOBAL LEADERSHIP, GLOBAL CHALLENGES: a review of IADC initiatives and regulatory challenges;
  • DRILLING IT SAFELY: which puts the focus on HSE and well control, central to industry maintaining its license to operate;
  • GLOBAL AND REGIONAL MARKETS: examining trends in the market place, economics of hydrocarbons, and drivers for well construction; and,
  • THE OFFSHORE FRONTIER: looking at exciting developments in marine drilling and completions.

DC will also periodically develop ad hoc microsites, for example, for IADC conferences and other events, such as OTC.

HEAVY DRILLDOWN FACTOR: Many of the microsites are clicked through many sets of pages. For example, the Drilling It Safely microsite is drilled down all the way to Page 30.

MICROSITE ADS (Monthly Charges, USD) Landing Page Only Run of Category
Leaderboard (728×90) 1,300 2,700
Masthead (468×60) 1,050 2,400

 

Microsites Stats (1st Half 2015)
All Microsites Pageviews: 25,806
Time on Page: 00:02:22
Completing the Well Time on Page: 00:03:02
Drilling It Safely Time on Page: 00:03:32
Innovating While Drilling™ Time on Page: 00:04:15
Drilling Rigs & Automation Time on Page: 00:01:18
Global & Regional Markets Time on Page: 00:01:23
Onshore Advances Time on Page: 00:01:44
Offshore Frontier Time on Page: 00:01:05
IADC Time on Page: 00:01:31

DC Microsites Landing Page

img-microsites

Virtual Panel Discussions (VPDs)

GET UP CLOSE AND PERSONAL WITH PROSPECTIVE CLIENTS

2016 Proposed VPD Topics
FEBRUARY: Hydraulic Fracturing
APRIL: Managed Pressure Drilling
JUNE: Deepwater Well Construction
SEPTEMBER: Competency & Training
NOVEMBER: Drilling Rig Automation

Publisher will consider additional suggested topics upon request.

DC virtual panel discussions are one of the greatest values available to drilling and completion marketers. These high-interest webcasts feature expert panelists on the critical issues confronting the well-construction industry. Each of the pre-recorded VPDs will span 45 minutes to an hour. Virtual panel discussions will be posted on DrillingContractor.org for a full year following initial airing.

DC VPDs differ from typical webinars because they blend video, shot in DC’s in-house studio, with PowerPoint and additional videos or animations.

Each VPD is promoted multiple times through combinations of DC, eNews dedicated promotions, reaching more than 25,000 drilling and completion professionals. In addition, pre- and post-VPD reminders are sent to all registrants the day before and after the webcast, respectively. All promotions for the VPD, whether print or electronic, will prominently feature the sponsor logo. In addition, the sponsor will be thanked at the start and finish of the VPD and the sponsor logo displayed on the video. Further, each VPD will be promoted with a special marketing box in scheduled issues of eNews from DrillingContractor.org, as well as dedicated eblasts, as outlined in the table to the right. Sponsors will also receive names and contact information of all VPD registrants.

Our virtual panel discussions provide significant added value, as the table on the right shows.

All DC virtual panel discussions must be deemed as value adding to readers and viewers. Excessive commerciality tends to discourage viewers and diminishes credibility.

VPD VALUE PROPOSITION
Items included (and associated value) USD
Drilling Contractor Magazine advertising (1 issue, 1/3 page color) 3,927
Drilling Contractor eNews promotion (x2) 5,000
Dedicated email promotion* (x1) 2,450
Archiving of VPD at DrillingContractor.org (for 12 months) 12,000
Analytics post event 1,500
Pre- and post-VPD emails** (x2) 2,000
Database asset delivery 2,000
Project Value 28,877
Added Value Discount -13,877
TOTAL PRICE (NET USD) 15,000
*NOTE: Since DC does not sell lists or offer third-party eblasts, this is the only mechanism for a single company to eblast the DC readership.
**Pre-event reminder sent to registrants one day prior to VPD, and post-event wrap up email to registrants the following day.

Sample VPD

Digital Reader

BREAKING NEW GROUND IN TECHNOLOGY AND INTERNATIONAL GROWTH

DC’s digital reader is a digital mirror of Drilling Contractor, and advertisers in the print edition receive complimentary placement of their print ads in the DC digital reader. Further, the DC digital reader offers marketers the opportunity to add video, animations and other features to one’s advert. (See pricing below.)

The reader’s handy booklet format allows readers to easily flip through pages on their computer desktop, tablet or smart phone. DC’s digital reader can be viewed on an iPad, Android tablet, Windows or Mac OSX computer.

Preview the Digital Reader

DR-15-MJ-620x330

 

SPONSOR THE DC DIGITAL EDITION! (Per issue, USD)
Exclusive Sponsorship of Digital Edition (one per issue)* 5,000
Enhance existing print ad with video or animation 1,000
* Sponsor logo included on blast announcing publication of the digital edition. Sponsor receives 2500 x 60 and 300 x 250 banner on the digital edition masthead and to the left of digital cover, respectively. 2500 x 60 banner placed above Digital Reader will be visible from all pages (not visible if reader zooms to enlarge page).

eNews From DrillingContractor.org

 

eNEWS FROM DRILLINGCONTRACTOR.ORG is DC’s electronic tool to communicate with the drilling & completion industry. DC is published in print format six times per year, and eNews from DrillingContractor.org ensures that our readers receive up-to-date information 23 times per year.

eNEWS presents original news and features, as well as information from key industry players, updates on IADC activities, exclusive reports from IADC conferences, reader surveys and more. Each edition of eNews links back to DrillingContractor.org.

FREQUENCY DISCOUNTS follow the same program as for DrillingContractor.org. Placements in eNews count as DrillingContractor.org placements, and vice versa.

Monthly Stats
(May 2015)

  • Impressions: 40,496
  • Clicks: 87
  • Clickthrough Rate: 0.21%
  • Open Rate: 17.5%

 

e-NEWS SPONSORSHIPS Top Middle Bottom
Banner (468 x 60) 2,500 2,300 2,100
Poster (300 x 250) 4,000 3,800 3,200
2016 ENEWS SCHEDULE (23 EDITIONS)
JANUARY 13 – General news & features
27 – General news & features
FEBRUARY 10 – Report from IADC Health, Safety, Environment and Training Conference
24 – Report from IADC Drilling Africa Conference, preview of IADC/SPE Drilling Conference
MARCH 4 – Report from IADC/SPE Drilling Conference, and general news & features
30 – Report from IADC International Deepwater Drilling Conference and Coiled Tubing & Well Intervention Conference
APRIL 21 – Report from IADC/SPE Managed Pressure and Underbalanced Operations Conference and IADC Dual Gradient Drilling Workshop
MAY 11 – Report from OTC
25 – Report from IADC Drilling Onshore Conference
JUNE 8 – General news & features
22 – Report from IADC World Drilling 2015 Conference
JULY 6 – General news & features
20 – General news & features
AUGUST 3 – General news & features
17 – General news & features
31 – Report from IADC/SPE Asia Pacific Drilling Technology Conference
SEPTEMBER 14 – General news & features
OCTOBER 5 – Report from IADC Drilling HSE Europe Conference & SPE Annual Technical Conference
19 – Report from IADC Contracts & Risk Management Conference
26 – Report from IADC Well Control Europe Conference
NOVEMBER 9 – Report from IADC Annual General Meeting
30 – General news & features
DECEMBER 21 – Report from IADC Critical Issues Middle East Conference

Ad Positions

img-enews

Drill Bits

CHAMPION BETTER LEGISLATION & REGULATION.

ADVERTISE IN DRILL BITS

Drill Bits is IADC’s major vehicle for communicating about pending legislation and regulation impacting the global drilling community.

IADC’s electronic newsletter Drill Bits reaches 29,000 readers monthly, keeping them abreast of the latest news that can affect their business.

In addition, Drill Bits highlights IADC initiatives, new IADC members, safety milestones, newly accredited training providers and more.

Ad Positions

img-drillbits

Email Stats
(Jul 2015 Edition)

  • Sent: 29,211
  • Open Rate: 18.2%

Ad Stats
(Jul 2015)

  • Impressions: 12,492
  • Clicks: 27
  • Clickthrough Rate: 0.41%
DRILL BITS e-NEWSLETTER ADS Top Middle Bottom
Banner (468 x 60) 1,700 1,400 1,200
Poster (300 x 250) 2,900 2,700 2,400

IADC.org

MAKE YOUR IMPACT ON THE GLOBAL DRILLING INDUSTRY.

ADVERTISE ON IADC.ORG

Internet marketers can now target the global drilling industry through selected pages on its leading website – www.IADC.org, official site of the International Association of Drilling Contractors. IADC.org is one of the oldest websites in the E&P industry, founded in 1995, and enjoys traffic of more than 46,000 visitors per month – and growing – with more than 137,000 page views (104,000 unique) and a low bounce rate (50%).

SOCIAL MEDIA STATS:

  • Facebook Likes: 16,350+
  • LinkedIn Members: 33,800+

Ad Position

img-iadc

WHAT CAN ADVERTISERS GET? Advertise only on a given landing page or opt for “run of category” – all pages directly linked to the landing page. (PDF files linked to the landing page are excluded.)*

WHAT LANDING PAGES ARE AVAILABLE? Advertisers can choose from six high-interest IADC landing pages:

  • “ABOUT IADC” LANDING PAGE: Page links include About the Drilling Industry, Links to Member Companies, IADC Regions and Chapters, IADC Officers, IADC Staff, IADC Rotary Rig Report, and many more);**
  • IADC TECHNICAL COMMITTEES LANDING PAGE: Links to committees on HSE, Well Control, Training, Advanced Rig Technology, Managed Pressure Drilling, and many more;
  • TECHNICAL RESOURCES LANDING PAGE: Links to IADC newsletter Drill Bits, Drilling Contractor magazine & subscriptions, IADC Membership Directory and IADC Bookstore Catalog;**
  • ACCREDITATION LANDING PAGE: Links to IADC’s exclusive industry developed training curricula, including our powerful new well control training program WellSharp, as well as IADC RigPass (rig safety) and more;
  • HSE LANDING PAGE: Links to IADC Safety Alerts, IADC Incident Statistics Program (Introduction), IADC HSE Case Guidelines.
* ADVERTISING IS UNAVAILABLE ON THE IADC.ORG HOME PAGE AND THE IADC EVENTS PAGE, ALONG WITH INDIVIDUAL EVENTS (WWW.IADC.ORG/EVENTS AND LINKED PAGES).
** ADVERTISING WITHIN THESE PUBLICATIONS IS NOT INCLUDED.

Visitors
(1st Half 2015)

  • Sessions: 254,738
  • Users: 156,976
  • Pageviews: 690,481

Ad Stats
(June 2015)

  • Impressions: 26,551
  • Clicks: 80
  • Clickthrough Rate: 0.30%
IADC.ORG AD RATES Gross Per Month, USD
Landing Page Only – Leaderboard (728 x 90) 1,365
Run of Category – Leaderboard (728 x 90) 2,940†
†Run of Category for the HSE Landing Page excludes Rig Pass (Accreditation landing page), and HSE and Training Committee (Committees landing page)
SPECIAL AD POSITION: In addition, advertising is available on the Search page, which will carry through to the Search Results page(s). Price is $1,500 gross per month, 3-month minimum run. (Advertisement will not carry through to page links found during searches..

IADC Membership Directory

JOIN THE LEADERS OF THE GLOBAL DRILLING INDUSTRY.

img-mem-directory

ADVERTISE IN THE 2016 IADC MEMBERSHIP DIRECTORY!

 

Due Dates

Ad Closing: 20 March
Materials Due: 27 March

MISSION: The 2016 IADC Membership Directory is the definitive guide to the global drilling industry and your opportunity to connect with the global wellsite industry – rig owners both land and offshore and the oil companies they serve.

READERSHIP: IADC, the International Association of Drilling Contractors, is the only industry trade association with international scope among drilling contractors, oil companies and service firms alike. Accordingly, the 2016 IADC Membership Directory has matured into an indispensable global reference of key operators, contractors, drilling rigs, suppliers and services for the full year of its useful life.

The IADC Membership Directory puts your marketing message in the hands of 5,000 drilling and producing executives. If you do business with the worldwide rig fleet, the 2016 IADC Membership Directory is an outstanding advertising value. It is also an excellent way to highlight your company’s support for IADC’s initiatives in government affairs, HSE, well control, technology and more.

The IADC Membership Directory will be published in April and enjoy bonus distribution at the 2016 Offshore Technology Conference, 2-5 May in Houston.

Tabbed Section dividers boost ad visibility economically.

  • Increase the visibility of your firm’s advertisement this year in the 2016 Directory by reserving a tabbed section divider. Each of the Directory’s major sections will be introduced by a tabbed, heavy-stock divider. Hurry! Spots are limited!
  • Right of first refusal applies to divider-page advertisers in the 2015 IADC Directory.
MECHANICAL REQUIREMENTS: Ad sizes and other mechanical requirements are identical to those of Drilling Contractor.
ADVERTISING RATES 4/Color B&W
2-Page Spread 12,285 N/A
Back Cover 8,100 N/A
Inside Front Cover 7,955 N/A
Tabbed Divider Page 7,835 N/A
Full Page 6,985 6,335
1/2 Page Island 4,645 3,995
1/2 Page Vertical or Horizontal 4,400 3,750
1/4 Page 2,595 1,945

 

PUBLICATION SPECS
Trim Size 8-1/8″ x 10-7/8″ (206 x 276 mm)
Binding Perfect Bound
Printing Web Offset, 4-color sequence (cyan, magenta, yellow, black)
NOTE: Do not reserve additional space for gutter.

AD DIMENSIONS

img-mem-directory-dimensions

IADC Drilling Manual

 

THE DEFINITIVE RIG OPERATIONS GUIDE

Reach your target technical drilling engineering and operations audience by sponsoring a chapter of the IADC Drilling Manual, the definitive rig operations guide. Released as electronic books during 2014 and scheduled for print in early 2015, the new edition of the IADC Drilling Manual represents the first major upgrade of this respected reference since 1992.

All chapter sponsorships are exclusive! Sponsors can place a full-page, four-color advert on the chapter’s inside front cover. Sponsorships are good for six months in the electronic chapter (eChapter), and for the first 1,000 copies of the print version.

Hurry! Many chapters are already sold out. All prices are net USD.

And the potential distribution reach of these chapters has expanded to include a market of 600,000 professionals. This is through our new venture with Techstreet (part of Thomson Reuters, the world’s leading source of intelligent information for business and professionals), whose customer base exceeds half a million.

IADC DRILLING MANUAL CHAPTER ADS All rates net USD
Full Page (8-3/4″ x 11-1/4″) 9,500  5,000

 

img-dm-chapters

img-dm

AD SPECS

img-dm-ad-specs
FULL PAGE w/ BLEED
4/Color

8-3/4″ x 11-1/4″
(222 x 286 mm)

IADC Rig Reports

 

img-rig-reports-2016

REACH THE RIG WITH YOUR MESSAGE!

Have a message you want to bring straight to the rig? Marketing your company’s products and services through IADC checklists and forms provides in-your-face presence at the rig site and before rig-based operational specialists.

High-visibility advertising is available on the front and back covers and inside “flap” of these recently updated checklists and forms. “Flap” visibility is ensured by its purpose to separate pages so that notes will not bleed through to underlying pages. (See illustration below.)

IADC will place your company’s advertisement in each of a 500-unit press run for any of the following indispensable rig forms and checklists (all rates net USD):

IADC DAILY DRILLING REPORT: The IADC Daily Drilling Report is the primary data-collection form for hundreds of rigs around the world. Also called the “tour sheet,” the DDR captures pressure information, depth, payroll information and much more.

Up to two adverts are available on the front flap. (See diagram.)

IADC DAILY DRILLING REPORT (2T6 OR 3T5 DDR) All rates net USD
Dimensions (inches) Front Flap
Full Page (8 x 11-1/8) 9,500  4,500
img-rig-reports-ddr-2016

IADC DRILLING RIG SAFETY INSPECTION CHECKLIST: The definitive checklist for rig safety inspection is indispensable at the rig site as a comprehensive guide to key hazards. The checklist was recently updated and redesigned. Older versions will need replacement, making this checklist a hot seller. Printed on carbonless paper to provide multiple records.

Adverts available on the back cover, and on both the front and reverse flap. The flap stands out, due to its purpose in separating pages to avoid overwriting future pages.

IADC DRILLING RIG SAFETY INSPECTION CHECKLIST All rates net USD
Dimensions (inches) Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 6,560  3,500 5,560  3,000 5,000  2,500
Fractional (8 x 4-7/8) N/A 2,900  1,500 N/A

IADC SAFETY MEETING TOPIC AND RECORD BOOK: Safety meetings on the rig are more important than ever, and the IADC Safety Meeting Topic and Record Book are a rig crew’s guide to vital HSE topics.

Significant revisions were incorporated into this popular form to highlight important safety topics in today’s complex drilling industry. Further, the form was reorganized to improve the flow of topics in this popular form. Printed on carbonless paper for multiple copies.

IADC WEEKLY SAFETY MEETING REPORT: Crews can choose their own topics for discussion using this convenient and fast-selling form, printed on carbonless paper for multiple copies.

IADC SAFETY MEETING TOPIC AND RECORD BOOK
IADC WEEKLY SAFETY MEETING REPORT
All rates net USD
Dimensions (inches) Inside Front Cover Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 6,800  3,500 6,560  3,300 5,560  3,000 5,000  2,500
Fractional (8 x 4-7/8) N/A N/A 2,900  1,500 N/A

IADC DAILY ENGINE REPORT: The newly revised IADC Daily Engine Report is an essential record of drilling engine temperature and pressures. Among the functional improvements is space for measurements of additional mud pumps and multiple record sheets on carbonless paper.

IADC DAILY ENGINE REPORT All rates net USD
Dimensions (inches) Inside Front Cover Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 5,800  3,000 4,700  2,800 4,000  2,300 3,800  2,100
Fractional (8 x 4-7/8) N/A N/A 2,500  1,300 N/A

IADC MUD PUMP INSPECTION CHECKLIST: Maintaining high fluid throughput is essential in many of today’s difficult wells. This new form is one that goes to the heart of today’s drilling challenges.

IADC NEAR-MISS REPORTS: Reducing near misses is the next big push in wells safety. This new form, supported by several major international operators, is a huge step forward in wells HSE. Two versions! One for Drilling, one for Well Servicing/Workover!

IADC MUD PUMP INSPECTION CHECKLIST
IADC NEAR-MISS REPORTS
All rates net USD
Dimensions (inches) Front Flap Back Flap Back Cover
Page Dominant (8 x 14) CHECK FOR PRICING & AVAILABILITY
Full Page (8 x 11-1/8) 7,900  2,000 6,900  1,000 6,500  1,700
Fractional (8 x 4-7/8) N/A 3,300  900 N/A

img-rig-reports-der-2016

IADC Sales Offices

 

GLOBAL SALES REPRESENTATIVES

For all sales inquiries regarding Drilling Contractor, official magazine of the International Association of Drilling Contractors, please contact the offices below:

North America

Bill Krull
Phone: +1-713-535-1521
Cell: +1-713-201-6155
Fax: +1-713-523-2339
Email: bill.krull@iadc.org

Amy Vallance
Phone: +1-281-758-5733
Cell: +1-281-928-3520
Fax: +1-281-758-5741
Email: amy.vallance@iadc.org

UK

Neil Levett
Phone: +44 1732 459683
Fax: +44 1732 455837
Email: neil@aladltd.co.uk

Scandinavia

Brenda Homewood
Phone: +44 1732 459683
Fax: +44 1732 455837
Email: brenda@aladltd.co.uk

France

Paul Thornhill
Phone: +44 1732 459683
Fax: +44 1732 455837
Email: paul@aladltd.co.uk

 

Netherlands/Austria/Germany/Belgium/Luxembourg

Arthur Schavemaker
Phone: +31 547-275005
Fax: +31 547-271831
Email: arthur@kenter.nl

 

Italy

Fabio Potesta
Phone: +39 010 570-4948
Fax: +39 010 553-0088
Email: info@mediapointsrl.it

 

Singapore/Middle East/Australia/Malaysia

June Jonet
Phone: +65 8112-6844
Fax: +65 6241-5891
Email: junejonet@thesilverback.com

Eastern Europe/Russia

Maria Budiu
Phone: +39 010 570-4948
Fax: +39 010 553-0088
Email: maria.budiu@mediapointsrl.it

DC/IADC Headquarters

International Association of Drilling Contractors
10370 Richmond Avenue, Suite 760
Houston, TX 77042
PO Box 4287 • Houston, TX 77210-4287
Phone: (713) 292-1945 • Fax: (713) 292-1946
Email: drilling.contractor@iadc.org
Web: www.drillingcontractor.org

Mike Killalea
Group Vice President & Publisher

Brian Parks
Creative Director

Anthony Garwick
Director – Web & IT Services

For editorial inquiries, contact:
Linda Hsieh
Managing Editor

Drilling Contractor is the official magazine of the International Association of Drilling Contractors (IADC) and is wholly owned by IADC, which is also the publisher of the annual IADC Membership Directory.