A new Energy in Depth (EID) website has been launched that brings together EID’s various state and regional programs and leverages social and digital media tools to engage and educate various stakeholders. “Back when we first launched EID, most reporters thought ‘hydraulic fracturing’ was an injury you got while water skiing, and I don’t even want to tell you what they thought ‘fracking’ was,” said Jeff Eshelman, VP of public affairs and communications for IPAA and executive VP of EID. “EID today is viewed by journalists, policymakers, the public and our industry colleagues as a critical, credible and timely source of news, views and research on all things shale. It’s our hope that the launch of this new online platform strengthens that reputation moving forward.”
With the launch of EID’s new web portal, several state and regional efforts are being consolidated into one program, and readers can filter and access content according to specific needs, broken down by state or region. The new EID site hosts state-specific tabs for Ohio, California, Illinois, Michigan and Texas, as well as regional pages for the Marcellus (Pennsylvania, New York and West Virginia) and the Mountain States (Colorado, Nevada, Montana and Utah). Additional tabs are expected in the coming months.
A new web-video series has also been launched to address and correct common and pervasive myths impacting the debate over the development of oil and natural gas from shale. The first video explains the truth behind the myth of high radon content in the Marcellus Shale, a talking point that opponents of a pipeline project in New York frequently cite as a reason to stop development. Additional videos in a similar format will be released on the website every couple weeks.