Predictive maintenance has the potential to help drilling contractors better understand when equipment needs critical maintenance in order to prevent unexpected failure. Avoiding unexpected equipment failure is critical to reducing safety incidents, as well as nonproductive time. Watch DC’s video with SparkCognition VP Solutions Philippe Herve from 16 November to learn about new technologies such as cognitive analytics and machine learning that can help the drilling industry implement predictive maintenance. Mr Herve also gave a presentation on predictive maintenance at the Spark Tank forum, held by the IADC ART Future Technology Subcommittee on 27 October in Houston. Before specializing in predictive analytics, he spent 30 years working for oilfield service companies.