2021 DC Editorial Calendar & Media Kit

Click Here to download the entire 2021 DC Media Kit in PDF format

QUICK LINKS

DRILLING CONTRACTOR MAGAZINE

IADC MEMBERSHIP DIRECTORY

WEBSITES

E-NEWSLETTERS

IADC BOOKSTORE

CONTACT IADC

Dear DC Customer/Marketing Professional,

What a crazy year 2020 has been! Never did I think back in January or February that we were heading into turmoil of historic proportions. I hope that, like me, you are ready to put 2020 into the history books and prepare for a better year in 2021.

While much remains uncertain as we begin to plan for next year, these are the facts we know:

• Consumers’ need for energy will only grow as countries around the world reopen their economies. Lockdowns will not last forever.
• E&P companies will still need drilling contractors and their rigs to reliably and cost-efficiently drill oil and gas wells.
• Both operators and contractors will look to a multitude of oilfield equipment manufacturers and component suppliers, service and technology providers, training providers and safety professionals to support them in these efforts.

We also know this: Competition in the marketplace will be fiercer than ever. To ensure your brand is top of mind for drilling and completion professionals, investing in a trustworthy and effective marketing platform will be critically important.

As the official magazine of the International Association of Drilling Contractors, Drilling Contractor delivers content and marketing opportunities – both in print and online – associated with the trusted IADC brand. It’s a name both recognized and esteemed by drilling and completion decision makers at multiple levels of the supply chain – not just drilling contractors but also national oil companies, major and independent oil companies, and government regulators worldwide.

A few other key facts to keep in mind as you consider your marketing program for 2021:

• 41% of our 30,000+ subscribers are either in corporate/executive management or rig management roles. These are the cream-of-the-crop decision makers in the drilling and completion business.
• The next two largest segments of our subscribers are drilling and completions engineers (28%) and drilling and completions operations (24%). If you’re marketing to drilling and completions professionals, there is no better value than DC.
• DC remains among few long-standing, highly respected industry publications that is still offered in print. This was a commitment we made going into 2021 despite tough economic conditions. We know our magazines are read by those working on drilling rigs around the world; we value and will continue this tactile connection with rig crews and rig management personnel.
• A third-party readership study conducted in 2019 showed that each copy of DC is passed along to 3-4 more people in their companies.
• The study also showed that 56% of our readers spend at least 30 minutes and up to 2 hours reading each issue of DC, and 17% spend more than 2 hours reading each issue.

Several digital platforms associated with the IADC/DC brand are also available:

• DrillingContractor.org and monthly eNews – These are the main platforms for delivering multimedia and other timely content in-between our print magazines.
• DC Digital Reader – Did you know that advertisers in our print edition get their ad placed for free in DC’s digital edition? While we’ve been offering digital editions of the magazine since 2012, we’ll be significantly enhancing the Digital Reader in 2021 with exclusive articles and videos.
• DrillBits e-newsletter – These monthly updates relate the latest IADC activities in next-generation workforce engagement, accreditation programs like WellSharp, new projects being undertaken by IADC committees and chapters, and lobbying efforts in Washington, DC. Marketing opportunities are available both in the monthly e-mails that go out to 21,000+ IADC members, as well as on the DrillBits pages of the IADC website.
• Virtual Panel Discussions are our version of webinars – but more polished and kept non-commercial. This is a great platform for companies that want to show thought leadership in a specific area, such as ESG or leveraging automation to enhance drilling efficiency.
• IADC Lexicon – Consistently, the largest user bloc for this website are ages 25-34 and the next-largest bloc are ages 18-24. A great platform for marketing your brand to the next generation of oilfield professionals.

Unlike many other for-profit publications on the market, Drilling Contractor is here to support IADC’s mission: help our members safely develop the world’s oil and gas resources, educate those working in the drilling industry, inform the public and lawmakers about our industry, and promote continuous safety. Advertising with Drilling Contractor will demonstrate your company’s commitment to these valuable goals, as well.

Thank you for your support, and I look forward to working with you in 2021.

Cordially,

Linda Hsieh
Editor and Publisher

Highlights

DRILLING CONTRACTOR Magazine

DC Digital Reader

IADC Membership Directory

DrillingContractor.org

Virtual Panel Discussions

eNews from DrillingContractor.org

IADC Lexicon

DrillBits e-newsletter

High-Value Readers

Reaching Key Players

Bonus Distribution

STANDARD AD SIZES:

SPECIAL POSITIONS:

All Print Edition ads are included in DC’s Digital Edition free of charge. For Digital Edition-only advertising, click here.

INSERTS/SPECIALTIES: For bound-in, tabbed, etc. – contact publisher. Details available upon request.

ALL PRICES IN US DOLLARS: Frequency rates are based on the number of insertions used within a 12-month period (whether ROB, special position, covers, etc). Each page or fraction qualifies as one insertion. Spreads count as 2 insertions.

RATE PROTECTIVE CLAUSE: When new rates are announced, contract advertisers will be protected at their contract rates for the duration of their contract. Contracts made prior to the effective date of the new rates will also be protected at the then-existing rates.

AGENCY COMMISSION: 15% commission to recognized agencies on gross billing for space, color, cover or special position, and insert charges. No commission on miscellaneous charges or for classifieds.

CASH DISCOUNT: 2% net after agency commission, if paid within 15 days from date of invoice.

PUBLISHER’S PROTECTIVE CLAUSES:

1. Advertisers and advertising agencies assume liability for all content and illustrations printed and assume responsibility for any claims arising therefrom against the publisher.
2. Publisher reserves the right to reject any advertising which she feels is not in keeping with the publication’s standards and to prominently place the word “advertisement” with copy that closely resembles editorial material.
3. Publisher will repeat latest advertisement for scheduled space when no new acceptable copy is furnished.
4. Cancellations accepted only before closing date for reservations.
5. Publisher reserves the right to require payment in advance.

PUBLICATION SPECS: Printed as web offset, 4-color sequence (CMYK) and perfect bound with a trim size of 8-1/8 x 10-7/8 inches (206 x 276 mm). Mechanical requirements, ad sizes and other publication specs are the same for Drilling Contractor and the IADC Membership Directory.

PREFERRED MATERIALS: Artwork can be supplied in high-resolution PDF, EPS, or 300dpi TIF. Please ensure colors are CMYK (PMS spot colors should be converted to process). All fonts should either be included or converted to outlines.

FILE TRANSFERS / SHIPPING / EMAIL INFO: Ad materials can be sent via Dropbox, WeTransfer, or third-party file-sharing service, via email (if file is less than 15mb) to drilling.contractor@iadc.org, or shipped to:

Drilling Contractor
3657 Briarpark Drive, Suite 200
Houston, TX 77042 USA
+1 713 292 1945

ARTICLE REPRINTS: Low-resolution PDF reprints are available at the rate of $500 per article. Price for printed reprints available upon request.

MISSION: The 2021 IADC Membership Directory is the definitive guide to the global drilling industry and your opportunity to connect with the key decision makers within the global wellsite industry. A whopping 97% of the IADC Membership Directory circulation goes to Company Officers/Owners (66%) and Management (31%).

READERSHIP: IADC is the only industry trade association with international scope among drilling contractors, oil companies and service firms alike. Accordingly, the 2021 IADC Membership Directory is an indispensable global reference of key operators, contractors, drilling rigs, suppliers and services.

The IADC Membership Directory puts your marketing message in the hands of 5,000 drilling and producing executives. If you do business with the worldwide rig fleet, the 2021 IADC Membership Directory is an outstanding advertising value. It is also an excellent way to highlight your company’s support for IADC’s initiatives in government affairs, HSE, well control, technology and more.

AD SIZES:

PUBLICATION SPECS: Printed as web offset, 4-color sequence (CMYK) and perfect bound with a trim size of 8-1/8 x 10-7/8 inches (206 x 276 mm). Mechanical requirements, ad sizes and other publcation specs are the same for Drilling Contractor and the IADC Membership Directory.

PREFERRED MATERIALS: Artwork can be supplied in high-resolution PDF, EPS, or 300dpi TIF. Please ensure colors are CMYK (PMS spot colors should be converted to process). All fonts should either be included or converted to outlines.

FILE TRANSFERS / SHIPPING / EMAIL INFO: Ad materials can be sent via Dropbox, WeTransfer, or third-party file-sharing service, via email (if file is less than 15mb) to drilling.contractor@iadc.org, or shipped to:

Drilling Contractor
3657 Briarpark Drive, Suite 200
Houston, TX 77042 USA
+1 713 292 1945

DRILLINGCONTRACTOR.ORG is the prime source of news for the drilling industry, as well as a companion to the print edition of Drilling Contractor. DrillingContractor.org reports via articles and videos on the latest news affecting and shaping the global drilling and completions industry.

DrillingContractor.org is set apart by its enhanced online editorial complementing DC’s print version. Examples of web exclusives include animations and videos related to articles published in DC, as well as additional graphics, editorial and case histories. Each article featuring enhanced editorial includes a footnote in the print edition directing readers to additional content on the website. DrillingContractor.org also maintains archives of past issues.

Yearly Stats (2020)

Monthly Stats (September 2020)

SOCIAL MEDIA: Our primary goals are to drive users back to our site and engage with our readers.

Facebook 30,600+ Followers
LinkedIn 3,725+ Followers
YouTube 2,000+ Subscribers / 2.1 Million Video Views
Twitter 4,800+ Followers

Available Sizes & Pricing

DrillingContractor.org offers microsites focusing on specific areas of interest within the well-construction sector.

DC microsite advertisers dominate their respective microsite landing pages as the sole advertiser.

As an added bonus, microsite leaderboard adverts also appear on every article linked to any microsite. (Article adverts will rotate with two to seven other adverts.)

Example: Book the Onshore Advances microsite, and your ad appears on all landing pages for Onshore Advances as well as all articles linked to any of the seven other microsites.

* “Innovating While Drilling® (IWD)” is a trademark of the International Association of Drilling Contractors and Drilling Contractor.

*NOTE: Since IADC does not sell lists or offer third-party eblasts, this is the only mechanism for a single company to eblast the IADC/DC readership.
**Pre-event reminder sent to registrants one day prior to VPD, and post-event reminders to registrants who have not yet viewed the VPD.

Sample VPD

Don’t miss out on this opportunity to build your brand among the next generation of industry leaders and employees! The IADC Lexicon is a glossary of oilfield drilling terms that have been defined in legislation, regulations, standards and/or guidelines. Over the past year, the website has logged nearly 255,000 sessions. Impressively, data analytics show that the largest bloc of Lexicon users belong to the coveted age group of 25-34. The next-largest bloc of users (17%) are between the ages of 18-24. The IADC Lexicon is a prime opportunity for marketers in the drilling industry.

WHAT DO ADVERTISERS GET? Advertise with a leaderboard on the homepage and a powerful leaderboard/poster ad combo site-wide on every inside page. Your ad will be featured on every definition page throughout the site–that’s over 10,600 terms. Ads will rotate with up to 4-6 other leaderboard or poster ads.

For the first time, there is now an opportunity to advertise directly on the IADC website’s monthly newsletter web pages. Following our redesign of DrillBits in August 2020, links from the email now take our high-value drilling industry readers and decision makers to the IADC website, where marketers can promote their brand via highly visible banners. Each banner will appear on the landing page for all existing issues of DrillBits, as well as in each individual article post. These are never-offered-before positions that
IADC will continue to promote and build in 2021, so get in early!

Marketing professionals can target the global drilling industry through selected pages on IADC.org, official site of the International Association of Drilling Contractors. IADC.org enjoys traffic of nearly 32,000 visitors per month (roughly 70% of those being new users) with nearly 145,000 page views.

AVAILABILITY IS LIMITED: Contact our Global Sales Manager about opportunities on IADC.org.

* ADVERTISING IS UNAVAILABLE ON THE IADC.ORG HOME PAGE AND THE IADC EVENTS PAGE, ALONG WITH INDIVIDUAL EVENTS (WWW.IADC.ORG/EVENTS AND LINKED PAGES).

Yearly Stats
(2019)

Monthly Stats
(September 2020)

Original reporting from key industry events

eNews from DrillingContractor.org presents original news and features, as well as information from key industry players, updates on IADC activities, exclusive reports from IADC conferences, reader surveys and more.

Each edition of eNews links back to DrillingContractor.org.

Stats from the September 2020 edition

2021 eNews Coverage Schedule (12 editions)

IADC’s electronic newsletter

IADC’s newly redesigned DrillBits monthly newsletter is IADC’s vehicle for communicating pending legislation and regulation impacting the global drilling industry. DrillBits also provides critical updates on IADC advocacy efforts in Washington, DC, and around the world; accreditation and certification programs; IADC’s flagship ISP accident and safety incident tracking results; and more.

DrillBits reaches 21,000+ high-value drilling industry readers. For available advertising positions, see graphic to the right.

Stats from the July 2020 edition

IADC DAILY DRILLING REPORT: The IADC Daily Drilling Report is the primary data-collection form for the global drilling industry. Also called the “tour sheet,” the DDR captures information related to the rig crew for payroll, as well as equipment, wellbore, bit and BHA.

Up to two adverts are available on the front flap. (See diagram.)

IADC DRILLING RIG SAFETY INSPECTION CHECKLIST: The definitive checklist for rig safety inspection is indispensable at the rig site as a comprehensive guide to key hazards. Printed on carbonless paper to provide multiple records.

Adverts available on the back cover, and on both the front and reverse flap. The flap stands out due to its function in separating pages to avoid overwriting future pages.

IADC SAFETY MEETING TOPICS AND RECORDS: Safety meetings on the rig are more important than ever, and the IADC Safety Meeting Topics and Records are a rig crew’s guide to vital HSE topics.

Printed on carbonless paper for multiple copies.

IADC WEEKLY SAFETY MEETING REPORT: Crews can choose their own topics for discussion using this form, printed on carbonless paper for multiple copies.

IADC DAILY ENGINE REPORT: The IADC Daily Engine Report is an essential record of drilling engine temperature and pressures, includes space for measurements of additional mud pumps and multiple record sheets on carbonless paper.

IADC MUD PUMP INSPECTION CHECKLIST: Maintaining high fluid throughput is essential in many of today’s complex wells. This form is one that goes to the heart of today’s drilling challenges.

IADC NEAR-MISS REPORTS: Reducing near-misses is a major goal of several major international operators. There are two versions – one for Drilling, one for Well Servicing/Workover.